Senior Paid Media Manager, 3P Device Partnerships

• 6+ years of professional non-internship marketing experience
• Relevant professional experience in media strategy, planning, and buying
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership

Prime Video is seeking a Sr. Paid Media Manager to lead integrated media strategy, planning and buying for Prime Video across 3P device partners in the United States. Your focus will be driving innovative and effective media campaigns for PV across third party living room devices (3P LRDs). You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising strategies that can be applied in the US and in other PV locales where the global 3P Device Partnerships team operates.
The successful candidate will be a blended balance of media strategist, project manager, relationship builder and analyst. They will be comfortable working with complete independence, yet will be effective at partnering cross-functionally with internal and external stakeholders including creative marketing, product, legal, events, PR and outside agencies. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.
Key job responsibilities
Responsibilities:

• Act as a strategic partner between creative marketing leads and agencies to develop creative, effective and holistic paid media strategies and tactics for our 3PLRD marketing campaigns.
• Manage budgets and timelines for media campaigns.
• Monitor and analyze competitive media and marketing strategies.
• Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
• Develop test and learn scenarios to continue to innovate and accelerate media performance.
• Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
• Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.
• Set media goals and KPIs, and devise strategies to achieve and measure them.
• Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.

About the team
The Third Party (3P) Device Partnership Marketing team is responsible for driving performance of the Prime Video service on 3P Living Room Devices, such as Samsung, LG, Roku, Xbox, Comcast, and others.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA | Seattle, WA, USA

• Experience in A/B testing
• Experience in audience segmentation and targeting
• Experience with Kochava or other media measurement partners.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.