Senior Marketing Specialist Jobs

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their best. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. As one of the world’s leading dental instrument and product companies, we continue our commitment to advance dental performance by supporting these products with world-class service, education and peer communities.

As a Senior Marketing Specialist you will be responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms and communication deliverables that support and enable strategic business objectives and drive profitable growth. To be successful in this role you will have proven project management orientation and be able to successfully drive multiple projects and campaigns at once.

• This position can be located anywhere in the continental U.S. with occasional travel to Chicago.

Responsibilities

• Partners with international teammates to launch products globally.
• Effectively communicate programs, strategies, expectations and results across the marketing department and within appropriate levels in the organization.
• Leads the development, execution and measurement of audience-focused integrated campaigns and programs to support business objectives and goals.
• Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position and branding on a global brand level.
• Leads the development of Marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search and other tactics for inclusion on earned, owned and paid media including dealer websites and in various other media outlets.
• Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.
• Participates in yearly planning sessions; Presents options and recommendations to Strategic Business Units.
• Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.
• Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis. Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.
• Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes.
• Manages cross-functional teams to drive integration and execute tactical plans.
• Working in partnership with the Design team, develops creative briefs and guides creative direction to meet objectives for all marketing and public--facing communications, including print, digital, and video assets.
• Serves as the primary point of contact to assigned business unit as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to in turn develop and execute marketing strategy to achieve desired business results.

Required Experience

• Solid understanding of, and experience with, graphic design, printing and production of printed materials
• Proofreading skills required
• PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required
• Strong project management, organizational skills, analytical and problem-solving skills
• Proven ability to connect messages to target audiences
• Proven ability to work independently on information discovery and research projects
• Minimum 7 years’ experience in an advertising/marketing/product management position
• Excellent creative and business writing skills along with strong verbal presentation skills
• Knowledge in the area of data and analysis
• Bachelor’s degree in marketing or related field required.

Preferred Experience

• Progressive project responsibilities strongly preferred
• B2B marketing experience preferred

What HuFriedyGroup/STERIS Offers

The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter. www.hufriedygroup.com

Pay range for this opportunity is $72,440.00 - $92,870.00.This position is eligible for participation in our Corporate Bonus Plan.

Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.

Employees (and their families) may enroll in our company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans and the company’s 401k plan. Employees are covered by an employee assistance program (also available to household members) and long-term disability. Full-Time Employees are also eligible for short-term disability. Full-time Employees will also receive Paid Time Off (PTO) based on years of service and paid Holidays. Part-time employees working 20 or more hours receive a pro-ration of the full-time PTO allocation and paid Holidays based on their standard hourly work week. Full-Time employees are eligible for four weeks of paid parental leave. Part-time employees also receive paid parental leave, pro-rated based on their standard hourly work week.

STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.