Senior Associate Customer Marketing Manager

General information

All posting locations Chicago, Illinois, United States of America

Job Function 05 - Marketing

Date Published 26-Jun-2023

Ref # R-71546

Description & Requirements

The Senior Manager- Customer Marketing-Strategic Accounts is an essential role in the Away From Home (AFH) Business Unit (BU) leading all marketing initiatives for a select few of our largest- most strategic customers in the AFH business. Strategic Accounts initiatives include developing strategic priorities for your customers and developing and implementing full go-to-market strategies meeting the objectives of the business.

AFH is all about Taste- Flavor- and Experience and the Strategic Accounts channel with our largest chain accounts is a place that all three elements come to life on the biggest stages of the restaurant industry. We have aligned and dedicated specific resources to support current and accelerate new- high impact strategic initiatives for this Strategic Accounts channel and with that brings high visibility and high expectations. This role provides a unique opportunity to highlight our portfolio of #1 brands- some of the most iconic brands in the world- on a national level- diving deep with big customers and providing exciting consumer experiences.

The Senior Manager- Customer Marketing-Strategic Accounts role provides an opportunity to demonstrate a broad range of marketing skills from menu branding and digital marketing to full consumer targeted campaigns. Also- developing and launching branded innovation with both internal and customer innovation teams while collaborating directly with the respective Brand teams. This role also provides c-suite visibility and requires a highly effective relationship builder to initiate- maintain and navigate multiple relationships.

Success in this role would mean developing a clear strategic path for Kraft Heinz and the customer for the next 3+ years- developing and executing the highest quality marketing programs- branding- and innovation projects- creating a deep network of contacts to drive progress- while understanding and effectively managing the full go-to-market process.

This role provides direct interaction with cross-functional activities including Consumer Insights- Sales- Brand Marketing- Operations- Research & Development- and Finance- resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This role also interacts with customer and industry partners- developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Primary Responsibilities

• Drives collaboration- development- and execution of initiatives internally across functions
• Develops and maintains relationships with customer and industry counterparts
• Performs in-depth analysis of research and insights data- reporting on and integrating findings into multi-channel marketing programs to optimize their performance
• Marketing lead for Strategic Accounts
• Monitors and analyzes sales volumes- market share trends- and competitive activity
• Initiates and maintains R&D projects through the scoping and commercialization processes
• Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
• Collaborate closely with cross-functional leaders including but not limited to Sales- Category/Brand Marketing- Finance- Project Management- R&D- Operations- Culinary- and Consumer Insights
• Supports joint business planning driving marketing strategy with priority customers
• Weekly reporting on initiatives and business drivers and weekly- monthly- quarterly strategic direction/items to execute against
• P&L management- indirect ownership supporting Finance and Sales and understands key levers to increase profit.

Qualifications

• Strong organizational and project management skills
• Role Requires at least 25% travel*
• Bachelor’s Degree in Business- Marketing or related field
• Comfortable with ambiguity and internally motivated to drive improvement every day
• Experience in marketing plan development situational assessment- strategic and tactical plan development
• Outstanding verbal- written and interpersonal communications skills with a proven ability to work collaboratively
• 5+ years of experience in multi-channel marketing- product management- brand management; Foodservice experience a plus but not required
• Ability to handle simultaneous projects and deliver within agreed upon time frames.
• Experience managing a P&L or Strategic Initiatives for a business is a plus
• Ability to persuade and build coalitions and credibility across organizations
• Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.