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Senior Manager, Retail Marketing***Gestionnaire Principal, Marketing Du Détail
Company | IPEX by Aliaxis |
Address | Charlotte, NC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Wholesale Building Materials |
Expires | 2023-08-11 |
Posted at | 10 months ago |
IPEX is one of the North American leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.
- Stay current with industry trends and best practices in retail marketing, leveraging this knowledge to drive innovation and development within the company.
- Analyze the performance of retail marketing initiatives using data and analytics, identifying opportunities for improvement and optimization, and providing recommendations for future development.
- Develop and execute the company's retail marketing strategy, including creating and managing a retail marketing calendar, setting retail marketing goals and metrics, and ensuring alignment with the company's overall strategy and goals.
- Develop and manage the company's retail marketing budget, ensuring cost-effectiveness and alignment with business objectives.
- Oversee the production and distribution of retail marketing materials, maintaining consistency with the company's brand identity and visual standards.
- Lead collaboration with retail operations, sales, and product management teams to identify customer needs and preferences, and create tailored retail campaigns, promotions, and merchandising initiatives.
- Build, lead, and mentor the retail marketing team, ensuring alignment with the company's overall strategy and goals, and fostering a culture of collaboration and excellence.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and influence at all levels of the organization.
- Knowledge of the PVC or related industries is a plus.
- 10+ years of experience in retail marketing, retail sales, product marketing or related field, with a track record of success in leadership roles.
- Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
- Familiarity with retail marketing technology, such as in-store signage systems, digital displays, and CRM systems.
- Demonstrated project management skills, including budget management, scheduling, and production and distribution oversight.
- Strong analytical and strategic thinking skills, with proficiency in data and analytics to drive marketing performance and optimization.
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