Senior Marketing Analyst, Locations / Spendingpulse, Mastercard Data & Services

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Senior Marketing Analyst, Locations / SpendingPulse, Mastercard Data & Services

Overview

Mastercard Data & Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.

• We empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data
• We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise
• We work with financial institutions, retailers, telecommunications organizations, travel companies, and more

Role

• Drive Locations products marketing strategic priorities through the development & execution of product marketing strategy
• Work closely with D&S marketing to understand and develop the most impactful placement of content and on launch strategies for new products
• Build strong working relationships with a diverse group of internal and external stakeholders
• Collaborate with cross-functional teams to set a customer-centric vision; ensure consistent alignment between business priorities, market trends, and product direction
• Craft and recommend customer-led, crisp and competitively positioned product value propositions
• Identify issues, risks, and dependencies to track in project plans
• Lead the development of all product marketing material, including core sales presentations, collateral, website content, product demos and videos, continuously ensuring content is up to date and accurate
• Ensure the effective marketing of Locations product narratives in partnership with the product team; maximize distribution and use across sales and partnerships; strengthen Locations products positions in market

All About You

• Customer centric: strong focus on delivering value to customers and experienced in building strong marketing content
• Collaborative team player: proven track record in collaborating with multiple cross-functional teams; exceptional in facilitating challenging conversations and managing ambiguity
• Organizational skills and project management: ability to deal with multiple and competing priorities, structure and manage work streams, and set clear expectations and deadlines
• Excellent written and verbal communication skills: ability to engage and influence at all levels, make the complex simple, communicate effectively
• Bachelor’s degree required
• Natural problem solver: analytical, curious, and insight-driven approach to content development, curation, and growth

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
• Report any suspected information security violation or breach, and
• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;

Pay Ranges

Purchase, New York: $94,000 - $146,000 USD

Arlington, Virginia: $94,000 - $146,000 USD