The Elevator Pitch: Why will you enjoy this new opportunity?
As the Communities Program Senior Manager, you will play a critical role in developing and implementing strategies to build, engage, and foster vibrant communities within our organization and customer base. You will be responsible for overseeing the design, execution, and evaluation of community programs to meet the needs and goals of our diverse user base. This will consist of three parts, Digital Community Forums, virtual and in-person User Groups, and lastly our vExperts program. This role requires a blend of strategic thinking, project management, and people leadership skills. To deliver on these expectations, you will be well-supported with resources, tools, and teammates, as part of an expert-filled Technical Marketing group.
Success in the Role: What are the performance outcomes you will work toward completing?
Your primary focus will be continuing to build and manage the entire EUC Communities Program. This will include owning the overall strategy and building consensus and relationships across the org for support and engagement. This will also include setting, driving, and reporting on agreed-upon program success metrics. This person would also be responsible for the management and development of a Program/Project Manager that will drive the day-to-day execution.
Success in the Role: What are the performance outcomes over the first 3-9 months you will work toward completing?
Success is defined by:
- Drive external meetups and secondary conference schedule for membership expansion
- Develop relationships with BU leaders, to facilitate a solid content schedule for EUC community members
- Work with the Web Engineers to drive the EUC community features and enable content sharing by members.
- Increase membership and engagement for your members throughout the year.
- Successfully manage the VMware EUC communities' program, providing opportunities for engagement for the members, sessions, meetups, and livestreams.
- Produce quarterly traffic/viewership reports for program results
The Work: What type of work will you be doing? What assignments, requirements, or skills will you perform regularly?
You will impact both the bottom line of the EUC business and influence the direction of VMware’s customer/communities engagement. Develop and implement a comprehensive community strategy that aligns with the company's overall goals and objectives
Lead a team of community managers and coordinators, providing guidance, support, and mentorship to ensure the success of community initiatives. Design and execute community programs, including online and offline events, forums, user groups, and social media engagement, to foster a sense of belonging and active participation. Collaborate with cross-functional teams, such as marketing, product, and customer support, to integrate community initiatives into overall company strategies and initiatives. Monitor and analyze community engagement metrics, identifying trends, insights, and opportunities for improvement. Develop and maintain relationships with key community stakeholders, influencers, and partners to amplify community reach and impact. Establish and enforce community guidelines, policies, and standards to ensure a safe, inclusive, and respectful environment for all members. Stay up to date with industry trends, best practices, and emerging technologies in community management, and make recommendations for continuous improvement. Lead the resolution of escalated community-related issues, addressing concerns and conflicts promptly and effectively. Collaborate with the data analytics team to gather and analyze user feedback, ensuring that community insights are incorporated into product and service enhancements. Prepare and present regular reports to senior management, highlighting community program performance, achievements, and areas for growth. Join our team and make a significant impact by fostering strong and engaged communities within our organization.
What is the leadership like for this role? What is the structure and culture of the team like?
The Technical Marketing team is part of the overall End User Computing Technical and Product Marketing organization. This is a distributed team of about 60 people working in a combination of home offices and VMware locations who are responsible for marketing, technical marketing, proposals, and competition. This role will work, in a North American time zone. The hiring manager is Dale Carter, Director, EUC Technical Marketing. Dale has over 30 years of industry experience in professional services, systems engineering, and technical marketing. He has been at VMware for 13 years and has excellent relationships across organizations and is well-versed in the culture of VMware.
As part of the Technical and Product Marketing organization, Dale supports employee exploration of the many other functions that surround his team. He sets expectations for his team to contribute to these functions, such as product marketing assets, and internal and partner technical enablement sessions, to develop individual strengths and support growth within VMware. Dale believes that collaboration and creating psychological safety are the key to building a formidable team. You will have many colleagues to collaborate with, learn from, and share ideas with.
For US based candidates, the annual pay range (OTE for commissioned roles; Salary for other roles) for this position is: $122,000 - $293,000. The actual offer will be based on the role, location, and individual candidate experience. Bonus, commission, and/or equity may be eligible for this position. VMware offers comprehensive benefits including, but not limited to: medical, dental, and vision plans, company paid holidays, paid sick leave, and vacation time. Additional benefits for this position can be found at https://benefits.vmware.com/. Your talent advisor can share more about the specific salary range for your preferred location during the hiring process.
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Product Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2023-06-28
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
