Senior Living Counselor - Marketing & Sales

Summary

The Senior Living Counselor is responsible for sales related activities and implementation of the sales efforts outlined in the community’s marketing plan specifically related to Independent Living and may include licensed areas; The Senior Living Counselor upholds the philosophy, vision, and core values of the organization and ensures the Christian Mission of Lutheran Senior Services is realized so that “Older Adults Live Life to the Fullest”.

Essential Functions

1. Works to fulfill the marketing objectives of the Life Plan Community (LPC) and works to create a marketing environment that is consistent with the LSS brand

2. Meets, interviews, tours, and markets to potential residents and/or their support networks

3. Acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies

4. Actively networks to obtain lead referrals through a variety of sources such as trust officers, attorneys, local churches, senior groups, etc.

5. Represents the LPC to the public and all potential referral sources; develops and maintains relationships with community contacts and resources

6. May supervise other staff including delegating authority, directing, counseling, coaching and evaluating staff to provide exceptional product and service

7. Works with the Director of Regional Sales to plan, schedule, implement, and evaluate events on a regular basis to promote the LPC

8. Tracks appropriate information in the database throughout the sales process and generates corresponding reports

9. Implements, maintains, and promotes the Future Residency program.

10. Learns and stays current about the competitive market.

11. Works with the Move-In Resource staff to coordinate new resident move-ins

12. Works with the Foundation/Planned Giving team to coordinate financial options counseling to prospective and future residents and their support networks

13. Works with the Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget; Tracks available inventory

14. Participates in LSS and external training that would further develop skills related to marketing

Qualifications, Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

1. Bachelor’s degree with emphasis in business/marketing and/or commensurate experience in marketing/sales

2. Experience in Senior Living or other sales role with demonstrated success is preferable

3. Excellent speaking, writing, and sales skills

4. Self-motivation to work independently and as a team member

5. Advanced knowledge of computers and the Internet.

6. In addition to the above minimum qualifications, this position will also possess demonstrated skills and ability to effectively present information to management and public groups; the ability to deal effectively with staff, residents, customers, visitors, and the general public, and the ability to implement and interpret programs, goals objectives, policies, and procedures. Must have the ability to work flexible hours including weekend and evening hours.

Physical Requirements and Working Conditions

The physical activities and demands described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

While performing the duties of the job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk and hear. The employee periodically is required to sit; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee is occasionally required to lift 25 pounds. The employee regularly spends time sitting in front of a computer viewing and inputting data. There are periodic times of providing walking tours of the community which on occasion may require pushing a wheelchair with a prospective resident up to 200 lbs.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable federal, state and local laws and standards. Certain job functions described herein may be subject to possible modification in accordance with applicable federal, state and local laws and standards.