Senior Director, Product Marketing - Platform Technologies

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About The Team

Do what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

The Platform Technology Product Marketing Team generates differentiating content that enables both our marketing and sales teams to effectively tell the unique Workday technology story. The team works closely with Product & Technology, Global Marketing Campaigns, Field Sales, Pre-sales, Partner & Alliances and Value Management teams by aligning messaging & content to business objectives.

About The Role

The Senior Director, Product Marketing - Platform Technologies has responsibilities for leading a dynamic team of product marketing experts that are delivering high-impact product marketing for Workday. They are “building the bridge” between our platform technologies capabilities, product and industry business goals and the needs of our customer and prospects through our targeted buying personas. In addition, this team is tasked with evangelizing and representing the Workday Platform technology story, creating world-class content that inspires customers, prospects, partners, analysts, and influencers.

This leader’s role will be to support our marketing organization with messaging and positioning that supports engaging interactions with customers and prospects, while also enabling our field sales teams to effectively tell the Workday Platform story. This leader will be a multi-dimensional problem solver who operates not only based on important past experiences, but with the keen ability to change directions considering new opportunities that occur in the market. It is important to have a background demonstrating an ability to build high performing teams and consistently get results, including a history of building teams that scale.

About You

Basic Qualifications :

• 10+ years product marketing experience in B2B and SaaS
• BA/BS degree

Other Qualifications :

• Exceptional marketing approach with an ability to effectively work with Workday customers.
• Distill value propositions and competitive positioning into simple, provocative messaging, describing how Workday Platform Technologies create new value in a manner that no one else can replicate.
• Experience in conducting market research on products and their competitors, talking to both analysts and prospective buyers and conducting internal review of software through hands-on use and specification reviews.
• Ability to evangelize solution & platform messaging to prospects and customers in meetings, webinars, and at company events.
• Background in specific strategic leadership expertise in Platform & Technologies Content Marketing
• Strong interpersonal, written and public speaking skills and the ability to work effectively across multiple audiences and levels within both internal and external organizations
• Capable of building consensus and achievement of a shared vision, affecting change, thinking and acting strategically and willing to take sensible risks.
• Experience working in a geographically distributed team with ability to foster strong working relationships throughout the organization.
• An understanding of the complexities of marketing service capabilities within a larger product-oriented framework
• Strong product marketing skills. The ability to learn new technologies and evaluate them in the competitive environment.
• Conflict resolution and change agility. Proven cross-team collaboration and facilitation skills
• Deep understanding of existing customers and target buyers to develop buyer personas, understanding the way products are used, and clarify the business problems they solve.

Workday Pay Transparency Statement - United States

The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CO.Boulder

Primary Location Base Pay Range: $219,300 - $328,900

Additional US Location(s) Base Pay Range: $208,300 - $344,200

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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