Senior Category Analyst - Energy

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. E-commerce becomes the laboratory for consumer feedback and serves as a data pool for future retail endeavors.
Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and many more through ecommerce and retail partnerships. Congo Brands houses some of the World’s most noted brands including Alani Nu, Prime Hydration, Prime Energy, and 3D Energy only to include more within in the coming years. Congo Brands is on pace to become one of the World’s most noted consumer product brand companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from nutritional supplements, energy drinks, snacks and much more.
Responsibilities:

• Develop strong relationships with key stakeholders and strategic partners to drive category growth.
• Responsible for creation and distribution of monthly syndicated scorecard, highlighting key insights and trends.
• Use data-driven insights to influence assortment decisions and shelf placement.
• Develop and manage strategic category plans to enhance profitability, optimize product performance, and increase market share for our brands in the energy drinks category.
• Collaborate with cross-functional teams such as Marketing, Sales, Product Development, and Supply Chain to implement category strategies.
• Present findings, insights, and strategic recommendations to senior management, using data visualization and presentation tools.
• Capability to write planograms leveraging JDA software and update product libraries.
• Analyze sales trends, market dynamics, and competitive landscape to identify opportunities and threats, and to drive business growth within the energy drinks category.
• Stay updated with industry trends and consumer behavior to inform the strategic direction of the category.
• Design, manage, and implement pricing and promotional strategies to optimize product performance.

Requirements

• Power Automate experience a plus.
• Excellent communication and presentation skills, with the ability to effectively convey complex data and insights to non-technical audiences.
• Proven strong analytical, problem-solving, critical thinking skills and a desire to be a lifelong learner.
• Strong project management and organization skills, with the ability to manage multiple tasks simultaneously and meet tight deadlines.
• Advanced skills in Excel, and other data/visualization tools.
• Bonus points for those with experience in 84.51 Stratum.
• Passion for the beverage industry/CPG and a drive to make a meaningful impact on our business.
• Experience with Blue Yonder (JDA) and/or other major space planning tools, experience with updating product databases is required.
• Proficient in other M365 tools such as PowerPoint, Word, SharePoint
• Hands-on experience with syndicated data platforms (SPINS, Nielsen, and IRI) is required.
• Minimum 3 years' experience in Category Management, ideally in the Beverage industry.
• Bachelor's degree in Business, Marketing, Finance, Economics, or equivalent work experience.
• Proficient understanding of retail consumer behavior and market dynamics.
• XLOOKUPs/Pivot Tables a must, PowerBI/Power Pivot & Query is a plus.

Benefits

• 6 weeks paid parental leave
• 3 weeks PTO + 8 paid holidays
• Free product
• 401(k) plan with employer match
• Health Benefits: Medical, Dental, Vision, Life Insurance, Disability, HSA / FSA / Dependent Care FSA
• AND MUCH MORE!
• Monthly cell phone stipend
• Competitive Salary