Senior Brand Strategist - Software And Services (Remote)

Intel's Product Brand Strategy team, part of global Brand Strategy and Identity, is seeking a Sr. Brand Strategist to help us connect our customers and users to our growing portfolio of software and services. You will have the opportunity to not only grow and evolve existing global brands, but also to shape the future of Intel's brand by defining and establishing new brands for emerging products, technologies, and programs, including enterprise SaaS offerings for hypergrowth areas such as AI, security, and performance optimization.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Responsibilities include:

• Collaborate on the strategy and development of visual identity systems
• Lead development, validation, and communication of long-term brand value propositions for the software and services category, products, and programs
• Create, curate, and manage brand strategy for the software and services category, inclusive of monetized software, developer and data scientist tools, high-profile open-source projects, platforms, and programs
• Drive strategic decisions around new product brand creation, product brand extensions, product brand hierarchy, and brand segmentation across client, data center, and networking
• Effectively manage senior stakeholders across multiple business, sales, and marketing groups to help ensure business alignment and ratification of long-term brand decisions
• Drive development of brand naming, architecture, nomenclature, and positioning projects
• Build a strong link between Intel's product brands and the Intel corporate brand
• Educate and influence internal marketing, strategic planning, and business units on the implications of long-term brand strategies and upcoming product roadmaps
• Build cross-functional relationships with Intel strategic planners, engineers, developers, product architects, and product marketing to create thoughtful, cohesive brand strategies

A successful candidate will demonstrate:

• Exceptionally strong communication (verbal, written) and organizational skills
• Guides and collaborates with a diverse range of executive-level stakeholders
• Tenacity in driving clarity for a new and continuously evolving category
• Experience directing agencies and vendors to deliver results
• Proven skills to influence creative strategy and visual identity systems
• Demonstrated experience and success in working in multi-faceted, cross-functional teams
• Drives strategic thinking around new and evolving product brands and categories
• Instilling a culture of continuous improvement, testing, and problem solving
• Culture of continuous improvement, testing, and deployment of new capabilities
• Passion for and working knowledge of B2B software (from enterprise software as a service products to developer tools and open-source projects)
• Track record of driving brand-related decision-making to further strategic goals
• Works equally well in teams and independently
• Clear understanding of the strategic nature of branding and naming

Qualifications

Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Minimum Qualifications:

• 1+ years of experience working on software or developer brand projects
• 7+ years of experience in brand strategy, brand naming, or brand marketing at a branding agency or in-house at a tech company, with at least 3 years in tech
• 3+ years of experience preparing and presenting to executive-level stakeholders

This position not eligible for Intel immigration sponsorship.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Covid Statement

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html

Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $118,860.00-$196,720.00

• Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

JobType

Fully Remote