Senior Analyst, Social Measurement & Intelligence Abce

Disney Entertainment Television’s ABC/Freeform/DBT Brand & Content Insights department oversees brand, content, social media, and strategy research projects for ABC, Freeform, and Disney Branded Television. They conduct qualitative and quantitative research with entertainment consumers and monitor fan-driven and network-driven activity on social media to inform and impact other departments across the division, including Development, Programming, Marketing, and Strategy.

Disney Entertainment Television is seeking an experienced Senior Analyst, Social Measurement & Intelligence to join its Brand & Content Insights team. As a Senior Analyst, Social Measurement & Intelligence, you will use a suite of best-in-class social media analytics tools to synthesize and present actionable data-driven insights that inform critical Marketing, Programming, and Development decisions for some of the best brands on television!

Responsibilities:

• Develop and establish performance and measurement benchmarks and standardized reporting methodologies.
• Collaborate with other Research partners to build cohesive 360-degree snapshots of our brands and content.
• Monitor owned campaign performance across DET-managed and competitive social media pages using a suite of leading social measurement tools.
• Prepare recurring and ad hoc reports that translate content performance into actionable insights that inform future social content and marketing strategies.
• Collaborate with internal stakeholders to understand business objectives and add value where possible.

Basic Qualifications:

• Live within a commutable distance to the office in Burbank CA.
• Outstanding research and analytical skills; Ability to identify trends and glean insights from disparate data sources and communicate insights to stakeholders.
• Passionate about Social Insights, Television, Marketing, Emerging Media, and Technology.
• Strong intellectual curiosity; an independent thinker who will work to validate findings and interpret outliers rather than accepting all reported metrics at face value.
• A proactive self-starter who can anticipate needs and keep projects moving forward independently.
• 3 + years’ relevant social media measurement and reporting experience required.
• Ability to work some nights and weekends.
• Superior written communication skills as the data translation will be required in multiple formats.
• 3+ years hands on experience tracking owned, paid, and competitive performance in social media management platforms (e.g. Sprinklr, Khoros), cross-channel aggregators (e.g. ListenFirst, Shareablee), and native analytics offerings (e.g. Meta Business Suite, YouTube Studio).
• Excellent organizational and prioritization skills with strong attention to detail.
• Proficiency in Excel, PowerPoint, and other MS Office applications required.

Preferred Qualifications:

• Experience creating data visualizations in Tableau.
• Experience in the TV / media / entertainment industry.
• Experience with industry-specific social monitoring tools such as Talkwalker Social Content Ratings and Canvs TV.
• A mix of agency, vendor, and client-side social media insights experience.

Required Education:

• Bachelor’s degree in Research, Marketing, or a related field.

The hiring range for this position in Burbank, CA is $75,200.00 to $103,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.