Senior Account Planner Jobs

Our clients is looking for an expert on people and brands. This role requires an individual who has a deep understanding of audience behavior and research methods. Someone who is endlessly curious about why people behave in certain ways and how brands exist in that context. Account Planners work across multiple clients to develop brand positioning strategies, audience communications strategies and advertising strategies. Ideal candidates will have 5-8 years of experience in Brand Planning or Strategy and have excellent written and verbal communications skills.
Primary Responsibilities: Account Planning and Strategy

• Advise client on research techniques and results
• Develop brand, communication and marketing plans
• Assist in making presentations to client
• Foster good working relationships with third-party researchers
• Work closely with account executives to develop strategy documents (i.e. Brand Audit/Positioning Documents, Creative Brief, Research Summary, etc.)
• Secondary Responsibilities: Research and Research Vendor Management
• Help facilitate qualitative and quantitative research
• Write and develop new business proposals as directed by Managing Director
• Interact with Media, Creative, Strategy and Account personnel to provide holistic thinking around client and brand communication plans
• Personally research and develop comprehensive account and brand positioning strategies for clients
• Possess expert understanding of the business and market dynamics of assigned clients
• Works with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements strategies to help achieve client goals
• Understand and interpret business and marketing data to support recommendations

Requirements
Skills Required:
Demonstrated Complete Understanding Of

• Branding principles and strategic positioning
• Consumer psychology
• Long-form strategic writing
• Brand affinity and customer relationship strategies
• New business generation and proposal writing
• Media consumption habits and behaviors
• Verbal and written presentation skills
• Research techniques and analytics reporting

Demonstrated Ability To

• Meet deadlines and work error-free
• Effectively work with clients, account executives, strategists media and creative personnel
• Effectively handle multiple assignments at one time
• Communicate thorough knowledge of assigned brands
• Manage challenging situations both internally and with the client
• Provide effective, coherent and proven communication strategies

On Any Given Day You Might

• Develop advertising and sales strategies for an existing brand
• Assemble primary and secondary research into a formal presentation
• Make adjustments on the fly to satisfy project requirements
• Develop communication strategies for existing brands
• Write a creative brief
• Write a comprehensive integrated marketing plan in collaboration with others
• Attend a client meeting and make a presentation
• Partner with other disciplines when possible to create the best possible work
• Develop multiple brand positioning strategies for a new brand launch
• Write a new business proposal

The Ideal Person

• Is a fresh thinker who embraces challenges and new methods of thinking
• Has experience writing long-form marketing plans and new business proposals
• Is looking for a place to work that is busy, fast-paced, and high energy
• Can inspire and lead a team through multiple on-going projects and timelines
• Is an excellent written and verbal communicator
• Is self-motivated with a positive attitude and strong communications skills
• Does not shrink under pressure or deadlines
• Has effectively launched new brands and worked to drive results for existing brands
• Has proven skills in the areas of brand positioning and planning