Junior Media Planner Jobs

Company Description

We are an advertising agency committed to doing the right thing for our clients, employees and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of “Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development and work/life balance. That’s the DiD way.

• Stay up-to-date with advancements in healthcare marketing, media planning tools, and industry best practices
• Effective communication and presentation skills, both written and verbal
• Self-motivated and proactive, with a passion for staying ahead of industry trends and learning new skills
• Bachelor's degree in advertising, marketing, communications, or a related field preferred
• Help create comprehensive media plans that outline recommended media channels, formats, placements, and budgets
• Previous internship or work experience in media planning, advertising, or healthcare marketing is preferred
• Monitor media schedules and placements to ensure accuracy and adherence to campaign timelines
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Collaborate with senior level planners to develop media strategies aligned with client objectives and target audience insights
• Excellent organizational skills and attention to detail, with the ability to handle multiple projects simultaneously
• Knowledge of media planning fundamentals, including media channels, buying models, and campaign optimization techniques
• Assist in optimizing media plans and strategies based on performance insights, market changes, and client feedback
• Conduct research on healthcare industry trends, target audience behaviors, and competitive landscape to inform media planning decisions
• Work closely with internal teams, including account managers, creative teams, and digital specialists, to ensure seamless execution and integration of media plans