Sales Strategy Manager Jobs

About WellMore Holdings

WellMore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

WellMore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. When you can bring your whole self to work, magic happens.

About the Role

The Sales Strategy & Planning Manager will lead the development and implementation of go-to-market strategies to achieve sales volumes, sales fundamentals, and share objectives. You will be responsible for translating marketing and financial objectives into trade promotion programs and initiatives and provide sales with tools required to achieve their goals. This is a highly collaborative role ensuring that we’re delivering items to our customers that meet consumer needs and desires, that these items have the right pricing and marketing support that is attractive and effective, and generating the awareness and visibility needed to contribute to category and brand growth.

Location/Workplace

This is a hybrid position and candidates must be willing and able to work out of the Denver office 2-3 days/week. Limited travel may be required.

What You’ll Do

• Develop trade investment strategies to drive maximum achievement of sales, profit and ROI for the individual's portfolio of product.
• Work closely with finance on trade investment and management to achieve company objectives.
• Collaborate with customer teams participating in growth-oriented annual business planning and attends customer meetings as required.
• Work with marketing to ensure that promotional funds as well as brand strategies and objectives are integrated into the field release and are consistent across business units.
• Work closely with marketing to develop and execute plans consistent with long-range strategic goals.
• Develop and maintain meaningful relationships with internal and external teams.
• Manage the necessary tactical revisions to plan to ensure that business objectives are met.
• Work closely with demand planning team as voice of sales for S&OP process.

What We’re Looking For

• Proven success at fostering teamwork and team development.
• Experience in managing customers, vendors and external agencies.
• 4-5 years of progressive sales experience in the CPG industry
• Performance driven with desire to take on a high level of responsibility and work in a fast-paced environment
• Experience negotiating and influencing, through communication, large groups or high-level constituents/representatives of an organization.
• Strong analytical skills with experience in Trade Management, Channel Strategy, Forecasting and Planning
• Bachelor’s degree or MBA in Business, Management, Sales or a related field.
• Proficiency in MS Office - Excel, MS Word, MS Outlook, MS PowerPoint.
• Excellent written, presentation and verbal communication skill with a strong attention to detail
• Fluent in understanding Consumption Data from IRI, Nielsen and other sources such as Spins.

Perks for You

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include:

• Free Product!
• Education, Fitness & BeWell Flex Funds
• Paid Parental Leave (primary & non-primary)
• Paid time off and paid holidays
• Employee Referral Program
• Short-term and long-term disability
• 401K + match (US) & RRSP/DPSP (CAN)
• Medical, Dental & Vision coverage to fit your needs
• Telemedicine (US) & Employee Assistance Program (EAP) resources

The annual base salary range for this full-time position is 120,000-140,000USD/year. This position may also be eligible for a discretionary bonus and long-term incentive. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status or any other legally protected factor.

WellMore Holdings is committed to offering reasonable accommodation to job applicants with disabilities. If you would like to request an accommodation, please contact us at

r[email protected].

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. WellMore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.