Product Manager Jobs

JOB PURPOSE

The Product Manager combines market research, consumer testing, innovative thinking, and analytics to develop and manage the next generation of best-selling consumer products.This position is on-site in our Commerce Twp., MI location.

ESSENTIAL FUNCTIONS AND OTHER DUTIES

• Identify and develop consumer & product messaging, consumer personas, market positioning, sales and consumer facing collateral in collaboration with Product & Marketing peers
• Channel management: Develop and manage products and programs across multiple trade channels
• Work hand in hand with the sales organization to prepare and deliver presentations to key customers as the product matter expert
• Daily communication with internal China team and partner factories in Asia
• Along with the Category Director, and Sr. PM will develop product strategies and roadmaps. Specifically, identify the function, feature set and desired look of a product with a focus on products that stand out in marketplace and resonate with the customer
• Prepare and participate with Product & PMO peers in the GTM strategy and execution for your product business cases, launch plans and execution.
• Develop and maintain competitive studies of relevant products and categories, as well as analytical capabilities utilizing syndicated market performance data such as retail POS, NPD, Nielsen, etc.
• Manage the market dynamics, consumer testing and product development process from ideation/concept through successful launch by working closely with industrial and graphic designers, engineering, sales, finance, operations, external manufacturing, and other product development team members
• Monitor category performance to ensure sales volume and profit goals are met
• Seek out and apply knowledge of new trends and innovation to identify not only new products but also opportunities within packaging, merchandising and other marketing communication vehicles

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, business, or other relevant areas.
• Superior project management and interpersonal skills
• Proven track record of developing cutting edge consumer products that have been successful in the retail marketplace.
• Experience in multiple retail channels including Mass, Specialty, Home Centers/Hardware, Club and Drug.
• Strong product development background with demonstrated knowledge of product management throughout entire product life cycle.
• Minimum 5 years of relevant product development /marketing experience.
• Eager storyteller who can articulate both verbally and in writing a compelling vision