Part-Time Social Media Specialist

Position Overview:

Looking to disrupt the Wine Analysis Industry? We are seeking a highly motivated and creative individual to join our team as a Part-Time Social Media Specialist. In this role you will assist in developing and implementing social media strategies to enhance our online presence and engage with our target audience. This role offers an excellent opportunity for someone looking to gain hands-on experience in social media marketing while working in a flexible part-time capacity.

Responsibilities:

1. Social Media Management:

●Assist in managing and updating various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

●Monitor and respond to comments, messages, and inquiries in a timely and professional manner.

●Generate, edit, publish, and share engaging content (e.g., text, images, videos, polls) that aligns with our brand's voice and tone.

●Regularly track and analyze key social media metrics, such as follower growth, engagement rates, and reach, to identify trends and make data-driven recommendations for improvement.

1. Content Creation and Curation:

●Assist in creating high-quality visual and written content for social media platforms.

●Research, curate, and share relevant industry news, articles, and user-generated content to engage the target audience.

●Responsible for managing website content and ensuring regular updates to our website.

●Collaborate with designers and photographers to create visually appealing assets for social media posts.

1. Social Media Advertising:

●Assist in setting up and managing social media advertising campaigns across various platforms.

●Conduct basic keyword and audience research to optimize campaign performance.

●Monitor ad performance and make necessary adjustments to maximize ROI.

1. Community Management:

●Foster positive relationships with our social media community by engaging with users, addressing concerns, and facilitating conversations.

●Identify opportunities to collaborate with influencers, brand ambassadors, or other strategic partners to expand our reach.

1. Research and Trend Analysis:

●Stay up to date with the latest trends and best practices in social media marketing, including emerging platforms, features, and tools.

●Conduct competitive analysis to identify areas for improvement and implement innovative strategies to stay ahead of the competition.

Qualifications:

●Bachelor's degree in marketing, communications, or a related field (or equivalent experience).

●Previous experience or coursework in social media marketing is highly desirable.

●Familiarity with various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

●Basic understanding of social media analytics and reporting.

●Strong written and verbal communication skills.

●Creativity and a keen eye for detail.

●Ability to work independently, manage time effectively, and prioritize tasks.

●Proficiency in using social media management tools and scheduling platforms.

●Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

●Passion for staying up to date with the latest trends and advancements in social media marketing.

About Admeo

Admeo, is a company that sells analytic systems and services for quality control focused on the wine industry and has experienced record growth in the last few years. Founded in 2013, Admeo is the one stop shop for wine labs in need of superior instruments and stock reagents and parts. Join our team and contribute to building a strong (and fun!) social media presence for our wine analytics brand while gaining valuable experience in the field of social media marketing.