Me Marketing Manager Jobs

For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what’s possible, and constantly innovate.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone.

Together we make the impossible possible. Because at Samsung, we Own the Unknown

• Create presentations that provide clear communication and strategic storytelling for the Product & Channel teams on all marketing activities and represent marketing in cross-functional meetings as needed.
• Conducting campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.
• Support the learning agenda for the assigned product lines in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
• Leading & executing all elements of IMC plans for assigned product lines, spanning from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution, and measurement. IMC activities will support both product launches and other key communications windows.
• Managing agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, and PR.
• Support leadership presentations with the ability to clearly outline brand strategy, and communicate consumer insights, communications plans, and analytics.
• Manage creation & approvals of all communications assets, advertising, and promotional materials.
• Activating against an Integrated Marketing Communication plan that supports the broader Mobile Enhancements marketing strategy.
• Proactively identify opportunities to drive brand growth and monitor the industry for relevant news

• Bachelor’s Degree with 6-8+ years of experience or Master’s Degree with 4-7+ years of experience in leading the marketing strategy and execution in consumer-centered organization, experience in the CPG or Electronics business is a plus.
• Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives
• BA or BS required; MBA Strongly preferred.
• Understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives.
• Proven performance in developing and executing campaigns that deliver wins for the consumer, the customer, and the company.

• Strong ability to adapt to change and provide confident direction in a very fast-paced environment.
• Quick thinker, able to make connections within various elements of marketing plans, ever-changing market dynamics, and business performance.
• Above average emotional intelligence, he/she is able to be a vocal advocate for change yet is able to foster environments where all stakeholder feels valued and compelled to offer their unique contribution.
• Strong sense of ownership and accountability despite the big chain of contributions from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.
• Has a bias for action, able to find the sweet spot between the required analysis to substantiate his/her thinking and the need to act fast with limited data.
• Ability to navigate a very large and matrixed organization

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.