Marketing Manager Jobs

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Work with the Sales Executives to maintain the appropriate ratio of content development, content promotion, analytic review, and management
• Continue to mature HdL’s brand recognition and cement our position as the market leader to support lead generation activities
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Manages content and updates for customer and internal touch points, establishes budget guidelines, participates in events, documents business processes, and provides sales support
• Creates and delivers on demand and lead generation activities, conversion and nurture programs, and marketing campaigns that provide measurable improvement for top-line growth
• Strategically integrates and leverages demand generation tactics and tools, including email, webinars, events, social media, and SEO
• Conceptualizes and executes on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Helps develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Recruits, interviews, hires, and trains new staff in the department
• Performs other related duties as assigned by management
• Leads and Manages the marketing team and represents marketing to other departments within HdL
• Presents ideas and final deliverables to internal and external teams, and communicates with senior leaders about marketing programs, strategies, and budgets
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
• Oversees the daily workflow of the department

Skills and Qualifications

• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proven success in developing marketing plans and campaigns
• +5 years experience leading successful marketing organizations
• Excellent written and verbal communication skills

• Excellent interpersonal and customer service skills.
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Ability to manage priorities and workflow
• Ability to deal effectively with a diversity of individuals at all organizational levels
• Strong supervisory and leadership skills.
• Excellent organizational skills and attention to detail.
• Proficiency with online marketing and social media strategy
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
• Commitment to excellence and high standards
• Ability to overcome objections and effectively articulates a business message
• Ability to create, implement, and monitor budgets.

• Employee Stock Ownership Plan (learn more about the HdL ESOP at: https://www.hdlcompanies.com/about/careers)
• Competitive Base Pay
• Medical, Dental, Vision, Life/AD&D, LTD and Employee Assistance Program
• Paid time off for Vacation, Sick and Holidays
• Opportunity to participate in 401k

• All Internal employees must apply through our internal career page within ADP.