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Martech Operations Lead Jobs
Company | Afterpay |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-08-24 |
Posted at | 9 months ago |
Company Description
- Partner with data analytics on defining segments and audience hygiene for owned channels
- Oversee CRM and paid marketing technology infrastructure and access; data management and analytics
- Monitor overall CRM account / domain health on a monthly cadence
- Own the martech vision to ensure our stack continues to adapt to the needs of our marketing & business goals by understanding marketing requirements; translating, prioritizing & scoping requirements with product and engineering teams; establishing acceptance criteria, and testing new capabilities in collaboration with marketing teams
- Build partnerships and instill trust with marketers, and CRM team members and the business as a whole
- Train and support marketing team on martech products
- Act as the primary CRM and paid ads stakeholder in conversations with product and data to ensure we have the right tool and data
- Be the escalation point for day to day support and QA across our platforms
- Manage relationships with 3rd party partners for onboarding, contract renewals, QBRs, incident reporting, feature updates, and usage monitoring and drive internal procurement process and security reviews for partners
- Work with regional CRM and paid operations teams to iterate and improve our intake process for the entire business, ensure adherence, optimize and adjust process as needed
- Integrate martech products with each other as required
- Ability to collaborate with various teams across the globe and flexibility to work across time zones when necessary
- Thrives in fast-paced environments and can adapt quickly to shifting priorities
- Critical thinker with creative solutions to solve challenges and meet business requirements
- Proven ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering and Product Marketing
- Deep Linking deployment experience in Branch or equivalent technology
- 5+ years of direct technical marketing experience
- High attention to detail and strong communication skills (written and verbal)
- Email deployment experience in Iterable or an equivalent technology
- High technical aptitude with ability to quickly ramp up on internal nuances related to people, process, and technology
- Working familiarity with HTML/CSS
- Familiarity with basic scripting languages and concepts
- Paid parental and caregiving leave
- Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Employee Stock Purchase Program
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Learning and Development resources
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid Life insurance, AD&D, and disability benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Paid time off (including 12 paid holidays)
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