Marketing Strategy Specialist, Creator Shopping

Reports To
Marketing Strategy Manager, Creator Shopping
The Role
Responsible for marketing communication’s go-to-market content aligning to master calendar campaign planning inclusive of seasonal trends or themes, product launches, and brand strategy. The Marketing Strategy for the Creator Shopping platform will shape our strategic plans inclusive of theme, value prop, main action to drive key results. This role will lead content strategy and content creation and work with cross-functional partners to execute and disseminate across functions.
Key Responsibilities

• Own and manage the asset creation process for supportive content
• Identify strategy, value proposition, cta and main message by segments
• Deep understanding of core customer and segments
• Collaborate to define positioning statements and messaging for the GTM strategy of marketing communications
• Lead marketing strategy short-form or long form education content for core customers
• Craft supportive campaign copy and education
• Provide project management support across key cross-functional teams
• Liaise with CRM and Marketing Automation (Demand Gen) teams to execute full, detailed brief and campaign strategy

Experience

• Expertise knitting together a broad range of community feedback, customer support, behavioral analytics, etc to inform content strategy
• Proven experience in growing client relations through sustained customer engagement and education
• 2+ years of experience launching & scaling consumer apps, marketing communications short and long form, or services for global consumer and/or media brands
• Strong cross-functional collaboration
• Content/copy and social/community support is a plus

Preferred Capabilities

• Ability to get results in a collaborative, fast-paced environment.
• Autonomously lead projects and prioritize daily workload for efficiency.
• Remarkable attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks easily.
• Exceptional writing and editing skills.
• Positive and entrepreneurial-minded team player with an internal drive to hit goals and deadlines.
• Scrappy and self-directed style.

What's in it for you as a team member at LTK?
At LTK, we believe in taking care of our team members and offer competitive compensation and benefits including medical, dental, and vision, paid maternity and paternity leave and a 401k retirement plan with a LTK matching contribution. To make sure our employees stay healthy and balanced, we also offer wellness benefits such as a flexible work schedule plus Summer Fridays (Workday ends at 3pm). We don’t forget to have fun either with virtual company happy hours and virtual team events! And last but not least, you get to work on interesting problems that will help disrupt the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:

• Monthly Chair massages
• Monthly themed Happy Hours!
• Fully stocked bars and kitchen (free snacks all day!)
• Catered meals weekly
• Free access to state of the art gym while working in or visiting our Dallas HQ
• Free Covered Parking on-site while working in or visiting our Dallas HQ
• Laidback office environment

About Us
As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 18 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
For the latest LTK Creator updates, follow LTK.HQ, and for the latest shopping trends and updates from LTK, follow Shop.LTK.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer.