Marketing Specialist Jobs

Description
We invite you to explore Crystal: Exceptional at Sea. Crystal is seeking an experienced Marketing Specialist based in South Florida.
Job Summary
The Marketing Specialist serves as a generalist for the broader department’s brand marketing efforts, but will focus on trade, charters, and incentives.
Responsibilities And Accountabilities

• Collaborate with internal departments such as Trade Sales, Charters and Incentives, Hotel Operations, Marketing, and Reservations to ensure unique selling propositions (USPs) are incorporated into consumer-facing materials and communications.
• Update sales content, images, and collateral on company website, all trade partner extranets, and third-party marketing platforms.
• Position requires imagination, originality, and talent in the marketing field.
• Conduct consistent competitive analysis and monitor industry trends.
• Evaluate creative concepts, copy, and executions based on strategic alignment, brand standards, and consumer impact.
• Manage ad hoc requests from Sales & Marketing team, as well as executive leadership team as required.
• Help proofread and edit all sales marketing materials.
• Exercise of discretion and independent judgment with respect to all aspect of job functions.
• Update and maintain strategic marketing plans as needed such as the Project Plan, Marketing Communications Calendar, and the Monthly Marketing Recap.
• Assist in project management and creative development for sales and marketing materials such as collateral, brochures, direct mail, advertisements, flyers, and emails for trade (B2B/B2C) and corporate meeting and incentive channels.
• Develop and communicate written creative briefs for use by outside agencies, freelancers, or in-house creative teams.
• Track all marketing expenditures for monthly budgets and submit invoices for processing to Accounts Payable in a timely manner.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.
Requirements
Education: bachelor’s degree in marketing, Advertising, Communications, or related field preferred
Experience: 2+ years of experience in marketing, advertising, or corporate communications, hospitality/travel experience a plus.
Skills/Qualifications:

• Strong understanding of brand management and executing projects to guidelines.
• Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.
• Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority – start-up experience a plus.
• Familiarity with marketing tactics and strategies for affluent markets.
• Firm understanding of digital and performance marketing strategies.
• Team player with a positive attitude who works well cross-functionally.
• Knowledge of Adobe Acrobat, Adobe Illustrator, Photoshop, and/or InDesign.
• Must be highly detailed-oriented with strong organizational and follow-up skills.
• Strong copywriting, editing, and proofreading skills.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.

Work Environment
Works in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Traveling may be required.
Physical Demands
Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment.