Marketing Manager, Website Conversion

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

At Ancestry our Marketing Manager, Website Conversion is part of the Conversion Marketing team and is responsible for improving and optimizing the non-member user experience at each step in the conversion funnel with the end goal of maximizing revenue from visitors.

As a member of the Marketing Conversion team you will be a part of an extremely collaborative and innovative group. We are seeking an energetic, passionate, and personable team member with the ability to see the big picture as well as the small details, make proper trade offs, and continue to evolve our marketing strategies to meet aggressive goals. To succeed in this role you will need to enjoy working in a fast pace environment and strive to deliver results while working under tight deadlines.

What you will do:

• Partnering with key stakeholders to position the product portfolio and drive insights for our pricing programs aligned with product/sales strategy and revenue recognition goals
• Develop and drive a website optimization strategy for our non-member visitors, rooted in data and research
• Partner cross-functionally with our Product, CRM, Performance, and Legal teams to drive insights for product launches and innovations
• Work closely within our Onsite Conversion team to drive and execute A/B tests, including our Analytics, Creative and Development teams
• Document and share results and insights with the larger marketing team, turning complex analyses into actionable insights

Who You Are:

• Experience executing A/B and MVT tests online, including ideation, execution, and reporting.
• Bachelor’s degree in marketing or communications or related experience
• The ideal candidate will have some technical knowledge on building and modifying web pages and a good understanding of how A/B testing and web analytics tools work.
• Strong presentation and PowerPoint skills
• 5+ years of a combination of consumer marketing and digital marketing experience in an e-commerce or online services company is required. Subscription-based business model is highly desirable.
• Experience of testing on high volume entry pages, offer pages and sign-up flows, with a focus on improving conversion at each step to maximizing revenue
• Demonstrable track record of leading marketing website strategy and driving execution. This requires strong communication, organizational and project management skills
• Strongly analytical: must be able to synthesize information from various sources and draw meaningful conclusions
• Superior ability to build strong relationships of trust across the organization
• Exceptional communication skills: must be able to articulate a clear, persuasive argument verbally and in writing
• Proven experience of delivering both improvements in conversion metrics within an ecommerce business as well as ongoing optimization.
• Confident decision maker

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $85,000 - $105,000 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

• Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.