Marketing Manager Jobs

Property purveyor of brand standards and representative of the brand voice. They will have a strong aesthetic opinion and understand how to translate “approachable luxury” to all forms of design and messaging to build brand awareness and customer loyalty while increasing sales and reputation across all marketing platforms, including but not limited to social media. Execute recommended corporate PR and Marketing initiatives at property level. Develop, coordinate, execute, and maintain on-going digital campaigns and on-property event promotions, strategic local, regional, and national partnerships, and social media strategy. Track and report on marketing tactic results through agency dashboards, property analytical reporting, and related local systems. Plan, coordinate, communicate, and execute property events including holiday dining events and activations, national holiday marketing, and hotel programming. Act as agency liaison and on-property contact and coordination expert for both commercial video and photo shoots. The ideal candidate is proactive, clearly understands the importance of time management, knows that this is a support role for the property and specific departmental objectives, and is well-organized by prioritization.

This role reports to the Director of Sales with a dotted line to the Area Director of Marketing and will support the following properties: Seagate Hotel, Beach Club, Country Club, and Yacht Club.

Job Responsibilities

• Meets with the Director of Membership and Communications to outline monthly/weekly projects, strategies, and goals for brand awareness both internally and externally.
• Assure that website content is timely, comprehensive, accurate, appropriate, and attractive.
• Provides backup if necessary to the graphic designer.
• Create media, journalist, and influencer strategy identifying key travel partners to help spread hotel awareness and promotional messaging
• Meet one on one with each department head to ensure their department information is correct weekly.
• Execute weekly local and in-house event posting across social ecosphere
• Compiles content from departments for website and newsletter.
• Implements and protects The Seagate Clubs brand in accordance with the mission, vision and values set for by the Club.
• Communicate to staff monthly about upcoming events through calendar visual
• Ensure local event calendars current
• Updates the calendar of events, menus, hours of operations for the clubs.
• Write and deliver internal newsletter and communications on a monthly basis.
• Maintain website content (provided by staff members and self-generated).
• Manages the members profile information online and in the club software program.
• Other duties may be assigned.
• Implements and accurately communications via website, video, email, newsletter, etc. with accuracy edits and distributes material for members
• Coordinate and attend photo and video shoots
• Create, develop, and strategize idea generation for in-house event execution
• Track marketing initiatives and tactics monthly
• Maintain supporting websites and MarTech
• Oversees the creation of marketing and communication collateral with the graphic designer.
• Use the available E-communications tools to create campaigns for a variety of member events and activities.
• Manages the internal membership directory and distributes to all departments.
• Use the available website design tools to keep site appearance fresh and compelling.
• Handle hotel printing needs, restock collateral and maintain client gifts
• Liaise weekly with agencies including digital, PR, and SEO
• Attend hotel strategy meetings
• Create social media plan leveraging in-house and local special events while integrating the brand’s core pillars (wellness, culture (art, music), culinary)
• Deliver communication of in-house events and promotions to hotel guests
• Coordinate all press visit reservations, arrange site tours, and amenities

Social Media & PR

• Maintains image library from Influencer visits and events on property to further promote on social media.
• Knowledge of graphic design to produce bespoke story series via social media and other external and internal channels to promote property-level initiatives.
• Responsible for the day-to-day social media management working with third party partners, including reputation management, and responding to direct messages and comments.
• Responsible for tracking social media growth month-to-month as well as digital analytics on geo-demographics.
• Works closely with the General Manager to execute a social media strategy for The Seagate including oversight of content posting on social media channels, reviewing plans/copy/imagery.
• Works closely with the PR agency ensuring alignment on communication and direction. Assists with reservations + itineraries for Influencers and Press visits.
• Works collaboratively and harmoniously alongside other key roles within and outside the organization, including the on-property management team, and third-party partners to generate content that aligns with the brand’s social media strategy, and speaks to the targeted consumer.

Website & Digital Marketing

• Responsible for the maintenance of website marketing materials and other property updates working with third party partners.
• Update new experiences and blog posts to the website; Maintain calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis; Promote key offers/events; Seasonal content/imagery updates.
• Responsible for copywriting as needed as websites expand to develop content
• Coordinate the print marketing material needs for each property, including Food & Beverage collateral / Spa collateral / Property Collateral / Promotional Materials
• Support digital marketing activations responsible for the following functions: Maintain email marketing calendar
• Coordinate the production of digital marketing creative asset development
• Fact check content and regularly audit all Seagate online and printed copy

Email Marketing

• Maintains calendar of email marketing campaigns per property from both the ARC level and local initiatives including producing emails via OpenTable
• Ability to craft emails to appropriate audiences through copywriting and image selection

Marketing Partnerships

• Work with General Manager on the ideation and strategic implementation of creative and on-brand partnerships designed to elevate properties
• Coordinate on-site events and activations for each property

Asset Management

• Maintain current repository of Brand Logos, Hotel Key Facts/Assets, Photo + Video selects, ARC Promotional Calendar, Lead offers, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.
• Digital Asset Management: Maintain and update photo and video libraries in accordance with our central process for the hotel & assets are all labeled in a meaningful, comprehensive manner
• Plan and control all property related photo shoots both directly and external requests
• Evaluate present electronic communications and database operations and develop new ideas for the future.

• Perform other duties as assigned.

Qualifications

• Excellent communication, organizational and project management skill with the ability to meet deadlines.
• Hands-on experience in all facets of “packaged” website solutions administration and management, including page design and brand consistency, navigation, content management and generation, photo gallery management, etc.
• Degree in communications preferred.
• Strong attention to details
• Proficient with MS Office applications: Word, Excel, PowerPoint and Publisher
• Capable of working well as part of a TEAM as well as independently.
• Familiarity or experience working with CRM software.
• Hands-on experience with e-communications including concept, design, execution, and analysis of target effectiveness (open, click-troughs, action).
• Must be able to think analytically and strategically.
• Proficient with digital camera and video technologies.
• Knowledge of graphic design to produce bespoke story series via social media to promote property-level initiatives
• Hospitality knowledge preferred.
• Superior written and verbal communication skills.
• Proficient with InDesign and Adobe Acrobat.
• Must be able to work with and support cross-functional project teams including third-party vendors
• Three to five years working in a marketing or communications role.
• Familiarly with Club system software.
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines.
• Hands-on experience with queries, report design, graphical output and reporting.

Physical Requirements

• Normal vision and hearing ranges required.
• Must be able to frequently lift up to 10lbs and occasional up to 50 lbs.
• Must be able to operate a motor vehicle on public roadways.
• Must be able to operate a golf cart in a safe manner.
• Must be able to fluently speak and write the English language.
• Frequent bending, turning, kneeling, and stooping.
• Must be able to stand for extended periods.
• Repetitive motion required including computer entry.