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Marketing Manager, Color Cosmetics
Company | Thrive Causemetics Inc. |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-05-14 |
Posted at | 1 year ago |
Who We Are
- Execute all written communication relating to product strategy, including campaign story, key claims / benefits and consumer facing storytelling and engagement driving language
- Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising
- Manage and organize cross-functional requests between product marketing and associated departments
- Conduct post campaign analysis to track and analyze launches, and overall performance, ensuring key insights and learnings are identified for campaign and marketing strategy
- Drive the go-market strategy through clear briefings to cross-functional teams, providing clear strategic direction through completion of 360 campaigns and activation plan development
- Initiate insight-driven ideation and concepts for new product launches, and core franchise initiatives
- Build partnerships with internal teams to establish a collaborative process and work environment.
- Tracks project timelines (communicate changes, update timelines) and ensure that deadlines are met for new product development
- Develop a deep understanding of the Thrive Causemetics marketing ecosystem to provide ideas and recommendations in brainstorm meetings
- Assist in in-depth research for products and campaigns, including marketing analysis reports for products, ingredients, and trends
- Exceptional written, verbal, and interpersonal communication skills
- An eye for emerging beauty trends / strong knowledge in beauty and skincare products Beauty, CPG, or wellness experience
- Adaptable to changing project requirements and business needs
- Proficient in G Suite + Microsoft Office
- Well organized, self-motivated with the ability to work independently and cooperatively
- Capable of juggling multiple projects simultaneously
- Ability to work in a fast-paced, startup environment
- Strong interest and gut understanding of lifestyle brand building, messaging, and positioning
- Strong writing skills and a passion for product and brand storytelling
- BA/BS with an emphasis in marketing - cosmetics, fashion, or lifestyle marketing a plus. 4+ years of experience within brand marketing in beauty (color cosmetics preferred)
- Proven record of meeting deadlines
- Ability to prioritize, organize, and execute a successful delivery
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