Marketing Generalist Jobs

Marketing Generalist I at Forney Industries is the first of three levels of professional marketing with a diverse set of marketing activities. Duties include but are not limited to: writing, research, graphic design, advertising materials development, content development, organization of products exhibited at trade fairs and conventions, proposal development and preparation of reports to assist with decision making.

Qualifications

Preferred bachelor’s degree in Communications, Marketing, English, or Broadcast Media. Related work experience with content editorial/production a plus. Minimum 1-3 years of experience.

Essential Duties and Responsibilities:

• Assist in the maintenanceand monitoring of SEO, Google AdWords and corporate website.
• Perform other duties as assigned or required.
• Collaborate with NewProduct and Business Development department to ensure content is accurate and reflects marketing message.
• Maintain knowledge of current advertising trends/best practices in both print and digital formats.
• Maintain detailedknowledge of company’s products, services, and policies.
• Strategize with other members of the Marketing team on innovative ways to reach target audience, deliver messaging and discover new opportunities to deliver the core marketing message.
• Be a positive contributor to the achievement of assigned departmental targets/goal.
• Assist in eCommercesupport, maintaining content consistencies and content development.
• Proofread copy for spelling/grammar and correct brand usage.
• Research, write and edit engaging content for video scripts, advertisements, articles, blogs and additional marketing materials.
• Graphic design with guidance from marketing team; applying learning.

For more information, go to https://recruiting.paylocity.com/Recruiting/Jobs/Details/1605712