Marketing General Manager - Boost Mobile

Department Summary

At Boost Mobile, we deliver value without compromise, continually redefining what’s possible from a mobile carrier for more than 9 million customers.

Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we’re building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all.

Together, we’ll draw on our legacies of disruption to change the way the world communicates.

The Retention Marketing team is responsible for increasing customer value and retention. We implement strategies and tactics throughout the customer lifecycle to enhance the customer journey and UX.

Job Duties And Responsibilities

The role is responsible for leading a team of marketers in developing, implementing and measuring lifecycle marketing strategies to increase customer retention, engagement, NPS, Average Revenue Per User (ARPU) and Customer Lifetime Value (CLV).

• Expand team’s capabilities to reach customers with emerging technologies (e.g. AI) and advanced analytics
• Ensures successful tests results are quickly scaled
• Manage and own ongoing marketing initiatives including business case development, creative brief development, cross-functional coordination, targeting and testing.
• Develop and present business cases for marketing investments with support from finance
• Plan ongoing testing efforts to improve campaign performance. Ensure valid test execution when executing concurrent campaigns.
• Leverage automation technologies to improve capabilities and efficiencies
• Coordinate testing post mortems with Finance and Analytics teams
• Develop dashboards and reporting on major team initiatives. Publish key learnings from testing.
• Expand team’s use of data to increase personalization and automation
• Utilize data and analytics to define new strategies that reduce churn and increase customer lifetime value
• Define and direct the development of quantitative analyses needed for decision-making
• Lead and develop team of marketers responsible for customer lifecycle strategy
• Facilitate and lead collaboration within the retention marketing team and across functions to create and implement go-to-market strategies
• Develop strategies and tactics to meet critical retention objectives and to enhance the customer user experience from initial activation through end of life
• Partners closely with the Analytics team and vendors to develop and apply advanced analytics to improve results

Skills, Experience And Requirements

• Extensive lifecycle and CRM marketing experience in large scale consumer marketing environment
• Highly effective leadership skills and and drive to accomplish assigned initiatives
• Excellent communication skills and cross-functional relationship management skills
• Bachelor’s or master’s degree in marketing or related field from a recognized 4-year college or university
• Plan, develop and implement profitable CRM strategies and tactics to increase retention, engagement and ARPU
• Experience executing effective campaigns through email, SMS and push notification channels
• Oversee the development and execution of all transactional and legally required messages sent to customer
• Collaborate with teams (IT, Marketing, CXO, Billing & Credit) on technical requirements related to API-triggered messages
• Develop and present business cases for marketing investments with support from finance
• Strategically and tactically manage multiple, complex projects simultaneously
• Facilitate and lead collaboration within the retention marketing team and across functions to develop and implement go-to-market strategies
• Define and direct quantitative analyses needed for decision-making
• Continuously seek to improve campaign performance through improved targeting; offer testing; channel testing; and creative enhancements
• Outstanding quantitative orientation with expertise in data analysis
• Experience managing a team, providing leadership, guidance and support
• 7+ years of experience in digital marketing and track record of delivering profitable digital marketing results and other KPIs
• Identify and test new channels and approaches to reach the customer base.

Salary Range

Compensation: $100,100.00/Year - $143,000.00/Year

Compensation And Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .  

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.