Marketing Director, Sponsorships And Brand Partnerships

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

Reporting to the VP Global marketing, as Marketing Director Sponsorship & Brand Partnerships, you will lead the function to leverage partnerships with athletes, organizations, ambassadors and brands across the globe to increase SOV and establish WHOOP as the undisputed leader in human performance.

This person will have a passion for health & fitness and a flair for brand storytelling and play a pivotal role in the continuing evolution of the WHOOP brand.

Responsibilities

• Manage Brand Partnerships Marketing budget.
• Evaluate new opportunities, product/market fit, and resource requirements.
• Responsible for the upkeep of athlete/partner bios, including lifestyle and product usage insights to springboard marketing opportunities.
• Guide and input into team creative and marketing briefs.
• Development of a robust measurement framework to assess the efficacy of investments.
• Hold a strategic viewpoint on how the complexion of our athlete & ambassador roster should evolve to mirror and support the future of our product and brand.
• Lead a tight team of experts to deliver on existing contracts, relationships, commercial agreements, and development roadmaps.
• Bring experience in multi-channel campaign activation to collaborate with colleagues across the organization to plan, bring to market and activate partnerships to their fullest.
• Own negotiation of new agreements and renewals.
• Act as WHOOP’s primary point-of-contact for key marketing partnerships with athletes, ambassadors and brands.
• Identify opportunities to create meaningful marketing campaigns that articulate our brand promise and value proposition.

Qualifications

• Experience deploying 360 marketing campaigns.
• 10+ years experience in sports marketing and brand storytelling.
• A passion for sports, health, and wellness.
• Fluency in tracking and measurement of sponsorship activity.
• Ability to formulate a robust business case guided by quantitative outcomes and qualitative plans for execution.
• A track record of leading and developing talented marketeers.
• Contract negotiation and deal dynamics.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.