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Marketing Director - 3D Printing

Company

Kensington Additive

Address Boston, MA, United States
Employment type FULL_TIME
Salary
Category Appliances, Electrical, and Electronics Manufacturing,Automation Machinery Manufacturing
Expires 2023-09-14
Posted at 9 months ago
Job Description

Marketing Director - 3D Printing


$150,000 + bonus + equity + benefits.


As a Marketing Director, you will be responsible for leading the development, execution, and refinement of the marketing strategy to showcase the ground-breaking materials and 3D printing technology of the company. Collaborating closely with the executive team, product designers, and sales unit, your role will play a pivotal part in conveying the value proposition and fostering customer engagement. This opportunity offers an exciting chance to drive the growth of a rapidly growing company within the 3D Printing space.


Key Responsibilities:

  • Gauging, scrutinizing, and reporting on the effectiveness of marketing campaigns, furnishing insights and suggestions for continuous enhancement.
  • Collaborating with an accomplished team characterized by diverse skill sets.
  • Creating and implementing a comprehensive marketing plan encompassing demand generation, content and digital marketing, PR, events, and social media endeavors.
  • Contributing significantly to molding the company's trajectory and expansion as it scales.
  • Supervising and optimizing the corporate website, social media platforms, and online channels, ensuring consistent branding and messaging.
  • Advocating for the distinctive advantages offered by the company across diverse sectors.
  • Performing market research to uncover novel opportunities, customer segments, and potential partnerships that amplify customer involvement.
  • Teaming up with product design and commercial teams to craft captivating marketing resources, spanning editorial content, blogs, newsletters, visuals, presentations, and sales collateral.
  • Formulating and executing an all-encompassing marketing strategy for a swiftly expanding firm.
  • Managing relations with external agencies, associates, and vendors as required.
  • Staying abreast of industry trends and best practices, guaranteeing the relevance and competitiveness of the company's marketing approaches.


Qualifications:

  • Radiating enthusiasm for innovation and keeping pace with prevailing industry trends and best practices.
  • Thriving as a team collaborator, showcasing adeptness in collaborating and communicating with cross-functional team members.
  • Emerging as a self-starter, equally adept at autonomous and collaborative work within a fast-paced setting.
  • Exhibiting a track record of effectively devising and executing marketing strategies for innovative products or services.
  • Demonstrating exceptional written and verbal communication abilities, effectively producing captivating marketing content and presenting intricate concepts lucidly.
  • Accumulating 5+ years of marketing experience, ideally within the realm of technology or applications.
  • Displaying proficiency in digital marketing avenues, including SEO, SEM, social media, email marketing, and content marketing.
  • Possessing a Bachelor's degree in Marketing, Communications, or a related field.
  • Showcasing strong aptitude in project management and organization, deftly overseeing multiple concurrent projects and adhering to tight timelines.
  • Prior exposure to the consumer goods or 3D printing sector is advantageous.


Benefits: The company offers an array of benefits, including Medical, Dental, STD, LTD, Life and AD&D Insurance, Tax-Free Commuter Benefits, 401k, and more.