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Marketing Director - 3D Printing
Company | Kensington Additive |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Appliances, Electrical, and Electronics Manufacturing,Automation Machinery Manufacturing |
Expires | 2023-09-14 |
Posted at | 9 months ago |
Marketing Director - 3D Printing
$150,000 + bonus + equity + benefits.
As a Marketing Director, you will be responsible for leading the development, execution, and refinement of the marketing strategy to showcase the ground-breaking materials and 3D printing technology of the company. Collaborating closely with the executive team, product designers, and sales unit, your role will play a pivotal part in conveying the value proposition and fostering customer engagement. This opportunity offers an exciting chance to drive the growth of a rapidly growing company within the 3D Printing space.
Key Responsibilities:
- Gauging, scrutinizing, and reporting on the effectiveness of marketing campaigns, furnishing insights and suggestions for continuous enhancement.
- Collaborating with an accomplished team characterized by diverse skill sets.
- Creating and implementing a comprehensive marketing plan encompassing demand generation, content and digital marketing, PR, events, and social media endeavors.
- Contributing significantly to molding the company's trajectory and expansion as it scales.
- Supervising and optimizing the corporate website, social media platforms, and online channels, ensuring consistent branding and messaging.
- Advocating for the distinctive advantages offered by the company across diverse sectors.
- Performing market research to uncover novel opportunities, customer segments, and potential partnerships that amplify customer involvement.
- Teaming up with product design and commercial teams to craft captivating marketing resources, spanning editorial content, blogs, newsletters, visuals, presentations, and sales collateral.
- Formulating and executing an all-encompassing marketing strategy for a swiftly expanding firm.
- Managing relations with external agencies, associates, and vendors as required.
- Staying abreast of industry trends and best practices, guaranteeing the relevance and competitiveness of the company's marketing approaches.
Qualifications:
- Radiating enthusiasm for innovation and keeping pace with prevailing industry trends and best practices.
- Thriving as a team collaborator, showcasing adeptness in collaborating and communicating with cross-functional team members.
- Emerging as a self-starter, equally adept at autonomous and collaborative work within a fast-paced setting.
- Exhibiting a track record of effectively devising and executing marketing strategies for innovative products or services.
- Demonstrating exceptional written and verbal communication abilities, effectively producing captivating marketing content and presenting intricate concepts lucidly.
- Accumulating 5+ years of marketing experience, ideally within the realm of technology or applications.
- Displaying proficiency in digital marketing avenues, including SEO, SEM, social media, email marketing, and content marketing.
- Possessing a Bachelor's degree in Marketing, Communications, or a related field.
- Showcasing strong aptitude in project management and organization, deftly overseeing multiple concurrent projects and adhering to tight timelines.
- Prior exposure to the consumer goods or 3D printing sector is advantageous.
Benefits: The company offers an array of benefits, including Medical, Dental, STD, LTD, Life and AD&D Insurance, Tax-Free Commuter Benefits, 401k, and more.
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