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Marketing, Digital Optimization Consultant
Company | Allstate |
Address | Chicago, IL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Insurance,Financial Services |
Expires | 2023-08-14 |
Posted at | 9 months ago |
749269-en_US
- Research and suggest additional digital opportunities that should be considered
- Support the implementation of digital marketing programs including project management, content development, and content dissemination.
- Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
- Utilize your expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
- Deliver one-to-one communication/education with targeted new and established agents
- Prepare and deliver dynamic marketing presentations on digital marketing topics
- Work with target agents to develop a customized digital marketing plan, draft web and social media content and post across platforms.
- Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
- Participate in the development of training and education materials and documentation
- Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data
- Follow all operational procedures to consistently deliver and marketing work with agents
- Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
- Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
- Bachelor’s degree required; marketing concentration preferred
- Experience pulling, interpreting and presenting web analytics data
- Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
- 2+ years Digital Marketing experience with account management preferred
- Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
- Ability to work virtually across teams and individually
- Insurance industry knowledge a plus
- Strong written and verbal communication skills
- Intermediate Marketing/Customer Experience knowledge preferred
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