Marketing Coordinator Jobs

Behavioral Essentials is searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Objectives

• Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members
• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends

Responsibilities

• Support the team in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
• Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Required Qualifications

• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent communication and presentation skills
• Experience using data analytics software for research
• Experience in marketing coordination or similar role

Preferred Qualifications

• Experience in budgeting and forecasting
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Bachelor’s degree (or equivalent) in marketing, advertising, or communications