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Marketing Associate/Sr. Associate, Search (Seo/Sem) - Small Business

Company

Enova International

Address Chicago, IL, United States
Employment type FULL_TIME
Salary
Category Financial Services
Expires 2023-11-10
Posted at 8 months ago
Job Description
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.


Title: Marketing Associate/Sr. Associate, Search (SEO/SEM) - Small Business


Reports to: Head of Acquisition Marketing - Small Business


Team: Small Business (OnDeck, Headway Capital)


About the role:


As a Search Marketing leader - problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for managing our SEO and SEM (PPC/pay-per-click) marketing strategies, as well as landing page development and optimization (conversion efforts). The role will be focusing on supporting our Small Business division.


Responsibilities:


  • Manage relationships with external partners to establish and implement link building campaigns
  • Provide performance based forecasts and ongoing reports against goals/relevant KPIs: ranking, website traffic, conversions, profitability, etc.
  • Achieve and maintain top rankings on major search engines through development and execution of on-page and technical SEO in a competitive industry
  • Monitor trends on SEO and SEM best practices and techniques to ensure top website ranking and marketing efficiency, as well as identify new opportunities
  • Create, manage, test and analyze paid search campaigns ensuring optimal volume within acceptable cost/profit targets
  • Work closely with other business teams to optimize web pages and site architecture for SEO
  • Address key SEO focus areas: keyword research, content strategy, site structure, site performance, and crawl and index management
  • Identify and implement growth tactics
  • Develop and optimize landing pages and conversion funnel A/B tests to improve conversion rates


Requirements:


  • At least 5 years' experience in digital marketing, UX, paid search, display, content marketing, or related fields, with proficiency in SEO strategy, website and tag management, and basic coding knowledge (HTML, CSS is a plus).
  • Direct SEO experience, including understanding of search engine ranking algorithms, crawlers, and familiarity with web analytics tools such as Google Analytics or Adobe Analytics.
  • Demonstrated analytical and problem-solving skills, with a capacity to interpret data, identify trends, make informed recommendations, and a technical mindset to break down complex tasks.
  • Exceptional project management and cross-functional communication skills, with the proven ability to set, adhere to, and communicate timelines and collaborate effectively.
  • Creativity and innovative thinking, alongside intellectual curiosity, a positive attitude, and a willingness to take on various marketing initiatives as required.


#BI-Hybrid


Benefits & Perks:


  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Charitable matching and a paid volunteer day…Plus so much more!
  • Sabbatical program (for eligible roles)
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a ROTH option (U.S. Based employees only)
  • Flexible work schedule (In-office T/W/Th and remote M/F for hybrid-eligible roles)
  • Paid parental leave
  • PTO & paid holidays off
  • Summer hours (for eligible roles)
  • Employee recognition and rewards program


About Enova


Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.


Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here.


It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.