Marketing Analyst Jobs

Jersey City NJ

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor’s “Best Places to Work”.

About The Role

The marketing analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth. They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies across all marketing channels. The ideal candidate will be a motivated analytical thinker who thrives in collaborative environments to inform key business decisions.

Responsibilities

• Blend data from disparate sources to provide holistic view of marketing efforts
• Show good understanding of online and offline marketing data and processes
• Look for solutions to complex problems with data
• Support the key marketing teams around our business, providing day-to-day reporting and analytics
• Provide campaign analysis and champion data driven marketing decisions across the marketing teams
• Building and maintaining cloud-based and on-prem datasets, reports and dashboards
• Basic to good understanding of A/B (test/control) testing and uplifting measurement
• Work with internal attributed data and data from the platforms to provide clarity and insight to key marketing teams

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualification

• Demonstrate a practical understanding of the media landscape, common platforms, tools and techniques. (Common platforms such as Meta Business Suite/ Business Manager, Google Ads, Twitter Ads etc.)
• Experience with Google Analytics (front end and nested raw tables), Big Query and the wider GCP platform.
• Demonstrate basic understanding of attribution techniques
• Thoroughness and attention to detail
• Eager to learn new tools and techniques
• Business standard use of the English language
• Strong interpersonal skills to manage several internal and external stakeholder expectations while working towards deadlines
• Comfortable cleaning and preparing data from large data sets
• Goal oriented individual with an ability to work under pressure, both independently and collaboratively with a team
• Curious by nature
• Strong analytical skills
• Enthusiastic and flexible working attitude
• Experience utilizing viz tools like Power BI and Tableau
• Experience using Excel at a medium to advanced level
• Experience with SQL a must
• Bachelor’s or master’s degree in analytical field

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

• Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
• Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
• Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
• Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

What We Offer

As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Gaming Compliance

Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at [email protected].

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.