Marketing Analyst Ii Jobs

ABOUT LeaseLock:

In a perfect world, every lease would end with zero balance. Properties and tenants could go their separate ways without squabbling over outstanding debts and deposits. Those debts and deposits make up hundreds of millions of dollars each year and most of it is just forfeited— languishing in escrow, sent to collections, or simply written off as bad debt.

At LeaseLock, we believe in a better way. We’re empowering the built world with better technology and equipping property owners and operators with a new generation of financial tools to reduce risk, recapture revenue, and optimize asset performance. Our financial technology creates more valuable, efficient properties by turning unpredictable loss and damage into dependable operating income, getting each lease closer to zero balance.

Powered by our data platform and AI risk engine, LeaseLock develops solutions, like our flagship lease insurance, that are driving the future of residential rental real estate. Launched in 2016 and growing rapidly, we’ve insured over $6 billion in leases with clients representing the top property management companies and ownership groups in the country.

ROLE SUMMARY:

We are seeking a dynamic and results-oriented Marketing Analyst to join our marketing team. The ideal candidate should possess a minimum of 2 years of hands-on experience in marketing and hold a Bachelor's degree in marketing, business, or a related field. This is an excellent opportunity for an analytical thinker with a passion for data-driven marketing strategies and a desire to contribute to a fast-paced, innovative environment.

RESPONSIBILITIES:

• Implement tracking mechanisms to monitor the effectiveness of marketing campaigns across various channels.
• Market Research:
• Analyze marketing campaign data to identify key performance metrics, trends, and opportunities for optimization.
• Conduct thorough market research to understand industry trends, competitor strategies, and customer behavior.
• Utilize data-driven approaches to segment customer groups and identify target audiences for tailored marketing efforts.
• Collaborate with the marketing team to assess the success of campaigns and identify areas for improvement.
• Prepare regular reports and dashboards to present insights and recommendations to stakeholders.
• Utilize market insights to propose innovative marketing initiatives that enhance LeaseLock's market position.
• Suggest improvements to digital marketing tactics based on data-driven insights.
• Contribute actively to brainstorming sessions and share insights to enhance overall marketing strategy.
• Data Analysis and Reporting:
• Customer Segmentation:
• Collaborative Efforts:
• Plan and execute A/B tests to optimize marketing campaigns, landing pages, and other digital assets.
• Draw actionable conclusions from test results to drive continuous improvement.
• Assist in the development of marketing strategies and plans that align with LeaseLock's overall business objectives.
• Campaign Strategy:
• Performance Tracking:
• Collaborate with the marketing team to execute and measure the success of campaigns.
• A/B Testing and Experimentation:
• Digital Marketing Optimization:
• Analyze digital marketing efforts, including SEO, SEM, email marketing, and social media, to optimize performance and ROI.
• Develop key messages which resonate with target audience
• Work closely with cross-functional teams to develop personalized marketing strategies.
• Work closely with cross-functional teams, including sales, product, and design, to ensure alignment of marketing initiatives with overall company goals.

QUALIFICATIONS:

• Bachelor's degree in marketing, business, or a related field.
• Excellent communication skills to effectively present findings and recommendations to stakeholders.
• Strong analytical skills with proficiency in data analysis tools such as Excel, Google Analytics, or similar platforms.
• Experience in conducting market research and utilizing data to drive marketing strategies.
• Familiarity with A/B testing and experimentation to optimize marketing performance.
• Self-motivated, detail-oriented, and able to work both independently and collaboratively in a fast-paced environment.
• Minimum of 2 years of experience in marketing, with a focus on data analysis and insights; Multifamily experience strongly preferred.
• Knowledge of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
• A passion for staying up-to-date with marketing trends and continuously seeking improvement opportunities.

COMMON QUESTIONS

What is the pay range for this position?

• Our pay ranges are wide to allow for adjustment based on relevant experience and geo-location; those with less experience and in a lower cost location can expect to land lower in the range; those with more experience and in a higher cost location can expect to land higher in the range.
• The base pay range for this position is $69,000 - $103,000 annually.
• Our offers also include a corporate or incentive bonus target and early stage stock option equity.

Will this position have direct reports?

• No, this is a junior individual contributor position.

Where does this role report?

• To the SVP of Marketing

Where is this role located?

• We are a remote first organization, so we are fine with anyone located within the United States working remotely from their current residence.

Do you accept applicants on a Work Visa?

• We are happy to accept applicants who currently hold a valid work visa that has at least 3+ years of work authorization left.