Manager, Exhibits And Sponsorships

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

SUMMARY The Manager, Exhibits, and Sponsorships manages exhibits and sponsorship programs for SHRM events through effective leadership to achieve goals, deliver exceptional customer service, and execute well-produced logistics and operations. The Manager of Exhibits & Sponsorships represents SHRM at industry events to build brand awareness and cultivate and maintain relationships with clients and vendors. The Manager collaborates with the events team and supports cross-department projects and communication, working collaboratively with publications and communications departments. Supports key areas of SHRM, including the SHRM Foundation, SHRM Publications and advertising sales, and global activities. The Manager drives innovative sponsorships and exhibitions strategies and works with the Exhibit Sales team to develop new exhibit and sponsorship opportunities. Responsibilities:

• Develop and design the Exhibit Hall layout and overall floor plan to maximize revenue and attendee satisfaction.
• Assist in creating effective promotional materials (print and digital)
• Work in collaboration with Sales team to develop new and expanded sponsorships.
• Accountable for the financial management of exhibits and sponsorship programs maintaining accurate financial tracking and forecasting and ensuring events remain within budgeted goals.
• Direct the overall logistics and execution of the exhibits and sponsorship programs at the SHRM Annual Conference and Exposition
• Establish and support value proposition tag line.
• Assign exhibit space by priority points system.
• Supports the development and is responsible for the execution of SHRM’s strategy for exhibits and sponsorships for all events established within the calendar year.

Implement Tools for Sales, Retention, and Communication

• Oversee the development and execution of the monthly newsletters
• Maintain an open line of communication with all exhibiting and sponsoring companies – focus on high-level clients with large accounts
• Manage and expand exhibitor on-boarding, engagement & retention
• Create and analyze the post-event exhibitor survey
• Oversee management of CRM software and technology systems

General Operations Pre-Event and Onsite

• Work directly with the SHRM General Counsel to safeguard the organization at all times via the exhibitor and sponsorship contracts.
• Overall management of all external trade shows. Collaborate effectively with the Marketing and Communications teams to elevate the SHRM brand and exhibitor/attendee experience, including b udgeting, marketing, logistics & operations.
• Oversees all activities in SHRM Exposition and Conference portfolio as well as individual components at each event, including the Expo theatres, Exhibitor Central (Exhibitor Registration, Exhibitor Sales Office, Exhibitor Lounge, Business Appointment Suites), food and beverage (reception, coffee breaks, luncheons, refreshment), sponsor fulfillment, and prize drawings to maximize the exhibitor experience and ensure attendees desired value.
• Select, manage, and oversee the performance of contractors, including the general service contractor, security, registration, shipping, and floor managers.

Education & Experience Requirements

• Six to eight years of experience with large-scale exhibit logistics and management.
• Bachelor’s degree in a related field or extensive experience in a similar role in lieu of degree.

Certifications Additional Notes

• Excellent communication skills, including public speaking expertise and effective written communication abilities.
• Knowledge, Skills & Abilities
• Strong project management skills, including the ability to manage teams comprised of SHRM employees, external experts, and partners/contractors.
• Experience in working with external vendors and contractors.
• Strong interpersonal skills.
• Flexibility, adaptability and a cool head, staying focused in the midst of changing circumstances and effectively problem-solving and guiding flawless results.
• Knowledge of HR content areas and topics, with a demonstrated eye for the “cutting edge” of current topics and areas of concern.
• Ability to work collaboratively across the entire SHRM organization, with an inclination to achieve the “best possible” result for members/customers.

Physical Requirements

• Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
• Must be able to perform essential duties satisfactorily with reasonable accommodations.

Work environment

• Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

Moderate travel required (20% - 30%) of the time.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

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