Manager, Brand Analytics Jobs

Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Jun 27 2023
Manager, Brand Analytics
Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)? The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments.
This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.
Key responsibilities include:

• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics

• Create succinct story boards to communicate data learnings influencing business decisions
• Customer Segmentation
• Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
• Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
• Segment profiling analytics
• Continuously identify opportunities to:
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
• Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
• Targeting for marketing

Why you?
Basic Qualifications:

• Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Hands-on experience of relevant analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience with manipulating different datasets & statistical modeling
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
• Experience with marketing fundamentals & frameworks that can be applied to solve analytical problems

Preferred Qualifications:

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
• Communication and presentation skills as evidenced through impactful presentations
• Experience in commercial analytics focused on biologics and or oncology

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
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