Don't worry, we can still help! Below, please find related information to help you with your job search.
Manager, Acquisition Marketing Jobs
Company | Cole Haan |
Address | , New York, 10011, Ny |
Employment type | |
Salary | $115,000 - $130,000 a year |
Expires | 2023-06-08 |
Posted at | 1 year ago |
The Manager, Acquisition Marketing role is part of Cole Haan’s Acquisition Marketing team reporting into the Senior Director. In this role, you will develop and manage paid search, shopping and affiliate channels, develop strategies to drive qualified traffic, new customers, revenue and topline performance goals. You will use your understanding of incrementality and a customer's total path to conversion to make analytical decisions that generate significant impact to the growth of the overall business. The ideal candidate is a team player that is customer-obsessed and solution-oriented, with a passion for data analysis.
CORE ACCOUNTABILITIES:
- Oversee the day-to-day management of online campaigns across channels including (but not limited to): Google Search Ads, Google Display Ads, Google Shopping Ads, Microsoft/Bing Ads, affiliate, and drive-to-store campaigns.
- Partner with the Senior Director on the daily/weekly/monthly/quarterly budget forecasting and pacing reporting for all paid search, shopping and affiliate spend.
- Conduct regular and ad-hoc reporting to identify insights and drive channel optimization, as well as share those insights with leadership and stakeholders.
- Implement, test and optimize performance tactics, including audience, creatives, bidding strategy, across multiple acquisition campaigns to maximize efficiency.
- Conduct regular testing for paid search, shopping and affiliate and create a strategic roadmap to ensure both short-term and long term success of the channels.
- Lead end-to-end campaigns in conjunction with our internal and agency partners, from defining objectives to execution, tracking, optimizing and reporting.
- Track and submit monthly invoices for paid search, shopping and affiliate partners with finance.
- Accountable for effectively driving full-funnel digital marketing campaigns across paid search, shopping and affiliate channels, to achieve acquisition, traffic, revenue and efficiency goals.
- Translate the seasonal corporate and product strategy into briefs to guide the execution across paid search, shopping and affiliate with external and internal partners from a high-level down to the sku/sku margin level
- Prioritize team member skill plans and development in conjunction with leadership.
- Collaborate with other members of the marketing, analytics, development and brand design creative teams to fully understand and maximize the consumer’s journey with Cole Haan.
- Identify, explore and rank new acquisition focused marketing opportunities in accordance with the testing plan established by the Senior Director, Acquisition Marketing.
- Special projects as assigned.
- Evaluate campaign performance and set up the right KPIs.
Requirements
- Proficient with Google Analytics (or similar analytics program) and Tableau
- Strong communication skills, able to effectively communicate performance, learnings, and ideas within the organization
- Proven success managing paid search and shopping programs optimized based on CPC, CPA, CPM, ROAS cost models with Google
- Experience with attribution models; MTA or MMM
- Minimum of 4 years previous experience of direct, growth-focused experience in digital marketing
- Bachelor’s Degree in Marketing, Media or related area
Base Salary/Hourly Range: From $115,000 to $130,000 annually*
Bonus Eligibility: Yes, eligible for annual target bonus based on company and individual performance
Benefits Offered: Health Insurance, Dental Insurance, Vision Care, Health Savings Accounts, 401(k) Retirement Plan, Vacation Time, Sick Time, Paid Parental Leave, Holidays and Cole Haan Discounts
- Rate of pay dependent upon candidates’ relevant skills and experience
This position is not available to be performed in Colorado.
About Us
Cole Haan is a pioneer in inventing and reinventing modern dress footwear, bags and accessories through our ZeroGrand and GrandSeries product lines. Customers who seek style, versatility and comfortable function in their products come to Cole Haan.
Cole Haan is rapidly growing in the United States and abroad. The brand is sold in more than 45 countries through 90 branded retail stores within the United States, 200+ branded store and shop-in-shop locations internationally, on our global digital flagship, colehaan.com, and within leading department store and specialty retail partners throughout the World.
Our headquarters is in Greenland, New Hampshire. We have offices in New York, Tokyo, Hong Kong, London, Amsterdam and sourcing offices in Asia.
We seek hard-working employees who are entrepreneurial-minded, solutions-oriented team players who accept and own accountability, model integrity, value individuality and diversity, encourage teamwork and inspire creativity.
-
Systems Analyst - Excel, Xml, Sql, Scripting
By CyberCoders At Salt Lake City, UT, United States 8 months ago
-
(Senior) Finance & Shared Services Manager
By Catholics For Choice At Washington, DC, United States 8 months ago
-
Paralegal - Probate Administration
By CyberCoders At Miami, FL, United States 8 months ago
-
Account Executive - Automotive Software
By ECW Search At United States 8 months ago
-
Construction Project Coordinator Jobs
By CyberCoders At River Falls, WI, United States 8 months ago