Lead Paid Social Strategist (Ecommerce)

Are you a D2C paid social strategist who’s looking for the next step in your career?
If so, I’d like to share with you how our Brand Strategist are able to have:

• The chance to run with a tribe of growth minded people just like you (to bounce ideas off of and sharpen each others skills)
• Unlimited upside based on performance.
• The ability to choose how many clients they work with (above and beyond a reasonable baseline)
• Autonomy of their strategy decisions (and your own support team to help bring your ideas to fruition)
• And a drama free work environment with leadership who truly wants the best for you and is willing to be flexible (and hear directly from you) in order to partner with you and see your goals get accomplished.

…because inside of the structure we’ve built, when you win…We win.
We’re on the hunt for a talented and experienced Brand Strategist to join the Shopanova Crew.
As a Brand Strategist, you will play a crucial role in managing and optimizing paid social ad campaigns for our clients. You will work closely with a dedicated team, including media buyers and designers, to develop and execute effective strategies that drive sales growth for our clients' Shopify stores. In addition, you will serve as the main point of contact for approximately 10 clients, ensuring excellent customer service and fostering strong client relationships. We are basically looking for the Michael Jordan of people skills, holistic e-commerce strategy, and team management.
Role Overview
The role of the Brand Strategist will include, but is not limited to, working with company clients and employees to manage the following:

• Project Management: Oversee the execution of client-related projects, including ad campaigns and landing pages, ensuring timely delivery, maintaining quality standards, and meeting client expectations.
• Relationship Management: Serve as the primary point of contact for clients, managing overall client relationships and ensuring their satisfaction.
• Copywriting: Craft compelling and persuasive sales copy that resonates with target audiences.
• Client Performance: Meet or exceed key performance indicators (KPIs) by testing, optimizing, and scaling campaigns. Manage clients' ad spend effectively.
• Contribution: Contribute to the development and implementation of Shopanova's best practices, testing rules, and playbooks for ad account management.
• Leadership: Lead and manage your pod, consisting of media buyers and designers, allocating time and resources to each client on a weekly and daily basis.
• Oversee Google and Email Services as a part of the strategy with the support of team leads as needed.
• Problem Solving: Identify growth bottlenecks, troubleshoot issues, and provide effective solutions for client paid social accounts.
• Creative Strategy: Research and generate high-converting creative concepts that can be passed off to your designer.
• Strategic Planning: Develop and present paid social strategies for new and existing clients.

Requirements

• Proven track record of performance with Paid Social on either FB/IG or TikTok & Experience Managing $40k+/month Ad Budgets
• 2+ years of eCommerce Marketing experience
• Strong Excel/Google Sheets skills
• A strong understanding of marketing fundamentals, creative strategy + copy.
• Excellent Productivity and Prioritization skills
• 2+ years of Paid Social DTC experience

Benefits
Employment

• Base annual salary @ $60,000.00 DOE with performance incentives
• Two month initial probationary period, during which both parties maintain a right to terminate without future commitments.
• One year commitment, following probationary period.
• Full time employment as a salaried position with a minimum of 45 hours/week.
• Compensation for the initial two month probationary period will be the same as the $60,000 annual salary on W2

Paid Time Off and Holidays
Travel opportunities with team meetups, conferences, etc.
Work directly with the agency Co-founders on the direction or our overall business and marketing strategies.
Get to work alongside some of the worlds most passionate and driven eCommerce Marketers on a daily basis. We are a super tight knit team of eCommerce Growth marketers and entrepreneurs.
Strong career progression opportunity - we’re growing quickly and not looking to slow down, so we’re looking to develop leaders in-house that can move up as we grow not just within the agency, but potentially into other company growth initiatives.
Given the number of applications being received, we will only be contacting successful candidates for the first round of interviewing.