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Creative Strategist (Remote Considered)
Company | State Farm |
Address | Richardson, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Insurance |
Expires | 2023-08-28 |
Posted at | 9 months ago |
Overview
- Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives
- Works closely with Campaign Managers to determine campaigns’ creative needs
- Operates as the general leader of all campaign creative development across all media platforms from national video, audio, and social to agent materials, DM, etc.
- Remains current on industry trends and brings forward opportunities for innovation
- Works in partnership with Producers and Creative Analysts to ensure all creative is world class
- Leads the creative review process by:
- Providing creative feedback and guidance to all internal and external creative partners, keeping the work on strategy and creatively inspired
- Ensuring appropriate State Farm audiences review materials—briefs, concepts, works in progress, and final deliverables—at the right time
- Proactively identifies opportunities for increasing efficiency and consistency within work processes
- Deeply involved in all aspects of assignment and creative briefing process, ensuring all campaigns’ briefs are clear, actionable, and aligned to Marketing’s strategic objectives
- Responsible for the handling and maintenance of confidential and highly sensitive information
- Involvement in company approved educational programs as applicable for continued development
- May require travel via commercial transportation or motor vehicles
- May work irregular hours, including weekends/holidays
- Experience in producing completed staff work, including business recommendations, executive summaries, and project documentation
- Eagerness to learn and achieve personal growth
- Adept at working in a deadline-driven, high-profile environment
- Proficient in the discipline of project management
- Experience collaborating and effectively managing numerous internal and external stakeholder groups related to creative development
- Demonstrated history of video production creative development experience including: briefing, concepting, production, and optimization
- Agency and/or client-side experience managing creative development is required
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