Lead Content Writer Jobs

WANTED: Amazing... Innovative... Creative... Motivated... Passionate... Driven Lead Content Writer ready to drive change... lead... grow with us... challenge themselves... make an impact.

With over 20 years industry experience and a portfolio of prominent global clients, Investis Digital elevates brands by providing engaging, intelligent, and strategic end-to-end digital solutions. We combine effective storytelling with innovative digital services to engage businesses with their target audience. We unite compelling communications, intelligent digital experiences, and performance marketing to craft a seamless presence for our clients, positively influencing the awareness, affinity and action of the people that matter most.

The Role

As Lead Content Writer, you will oversee the ideation, development and optimization of digital content to grow our clients’ audiences, reputation and revenue. A love of semantics and strong copyediting skills are essential, but the ideal candidate does more than fix grammar. You know when to eschew grammar in favor of impact, and you think strategically about how individual content assets and elements ladder up to a holistic brand, marketing or communications strategy, finding opportunities to improve the quality, impact and governance of content along the way. You're confident in your skills as a subject matter expert that can lend support to junior members or lead conversations with clients.

LEAD CONTENT WRITER - What You'll Be Doing

• Collaborate with digital strategists and channel SMEs to understand client objectives and opportunities for content development, and manage end-to-end execution of strategic content plans and deliverables
• Write, edit and optimize content across a range of channels including organic search, email, paid media, social media, and on-site/off-site landing pages
• Create, contribute to and present content deliverables
• Act as a go-to resource for content requests, questions, or support for team members, stakeholders, and clients
• Interview client stakeholders and SMEs to inform content development
• Measure and report on content performance and opportunities across channels
• Implement and QA content
• Stay current on trends and best practices in digital and omnichannel content – and a passion for sharing these insights with your peers, colleagues and clients
• Assess, organize and prioritize potential content ideas and deliverables through qualitative and quantitative research methods, such as audience, competitive, and market research; channel audits; and keyword and topical research
• Maintain, enable and evolve content governance and development standards for a book of clients

LEAD CONTENT WRITER - Who You Are

• Strong interviewing, presentation, communication and stakeholder management skills
• Strategic and creative wordsmith, who wants to know the shape of the forest even when you’re in the trees – you crave insight on audiences, competitors, and channel or project objectives to inform the content you produce
• Expert at researching specific topics and translating that research into unique content ideas and deliverables that meet a client’s business objectives, user needs and channel best practices
• Experience analyzing digital content performance to identify new content and optimization opportunities
• Working knowledge of CMS platforms as it pertains to content implementation (Sitecore, Drupal and headless CMS experience is a plus)
• Ability to prioritize multiple content projects and opportunities and delegate as needed
• Degree in English or Journalism, preferred
• Experience owning the full content production lifecycle from start to finish, meeting project objectives and deadlines while mitigating risks
• Strong understanding of AP-Style guidelines and proofreading content across various platforms
• Working knowledge of digital marketing channels (organic, paid, social, email, on-site/off-site) and how content works across them to engage audiences and inspire action
• Experience collaborating with digital strategy, design, development, account and project management teams, clients and vendors/freelancers to meet content objectives
• Proficiency in content ideation, development and management tools, such as GA/GSC, SEMrush, Microsoft Office 365, etc.
• Working knowledge of Schema, meta data, and basic HTML, preferred
• Strong leadership presence with the ability to mentor colleagues and navigate conversations
• Extensive experience as a copywriter, content manager, journalist, or similar content role

Why Join Us?

The Opportunity: We pride ourselves on innovative excellence and our people are at the forefront of growth and evolution. At Investis Digital you will have the opportunity work with world class clients and make a significant impact their business while gaining experiences to grow professionally.

Our People: You will work with some of the most talented people in the industry and learn from true experts in the industry.

Our Clients: We collaborate with the world’s leading brands – see examples of our work here.

Get Involved: If you’re looking to add value outside of your day-to-day responsibilities, you’re welcome to join our DE&I and social committees, addressing a variety of topics including CSR, wellbeing, and sustainability.

Our Perks: We provide all the necessary support and rewards to make your life and wellbeing comfortable, including:

• Regular social activities to promote team collaboration and community networking
• Health care benefit plan options, available on your first day!
• 401k retirement plan with company match
• Annual bonus and incentive plans, for eligible roles
• Hybrid work schedule with 20 days annual leave
• Paid community give-back volunteer days

Our Working Model

Our people are the forefront of our success - We embrace a culture of skilled, creative, diverse, and trailblazing professionals with a passion for excellence in everything they do. Our teams collaborate with global teams in-office and virtually to ensure delivery of the best services to our clients. We hire great talent and give them the runway to achieve greatness.

An Inclusive Workplace

Investis Digital is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.