La Galaxy, Database Marketing Specialist

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Position Summary

The Database Marketing Specialist is responsible for executing database emails for the LA Galaxy, Dignity Health Sports Park and related AEG properties. In addition, the Database Marketing Specialist creates and maintains lead generation mechanisms and supports marketing efforts via SMS and other mass-communication channels.

Essential Functions

Manage external database communication:

• Maintain email request process for stakeholders
• Segment data appropriately for campaign lists
• Work with Ticket Service Team to coordinate regular Season Ticket Member email communications
• Balance schedule of e-newsletters for Ticket Sales, Soccer Programming, Community/Foundation, Venue and other stakeholders
• Identify opportunities to customize, segment and otherwise enhance communications to constituents
• Adhere to applicable federal and state laws regarding marketing (CAN-SPAM, etc.)
• Design and execute informational e-newsletters, targeted promotional emails and operational emails for club, venue and related properties
• Coordinate content for regular email newsletters and event-specific ticket sales campaigns
• Ensure that consent/subscription lists are updated and managed properly
• Participate in email, direct mail and other marketing campaign data validation for data warehouses and third-party platforms
• Support new marketing automation technologies and systems as necessary

Analytics

• Offer input to technology solutions that track performance of email campaigns and other database marketing campaigns
• Produce ad hoc reports, research, or analysis as needed
• Monitor data integrity in all data sources
• Monitor tracking mechanisms (conversion, attribution, etc.) to gauge message effectiveness after deployment

Lead Acquisition

• Implement appropriate consent mechanisms on data capture forms
• Orchestrate lead generation through sweepstakes and other data capture in compliance with applicable consumer data laws and within budget
• Understand processes and standards for regularly importing or ingesting new and updated leads into database marketing systems

Required Qualifications

• Basic knowledge of HTML
• Basic database and/or SQL knowledge
• Basic knowledge of graphic design is a plus
• 2-4 years of relevant work experience
• Experience in digital ad buying and performance measurement via Facebook Business Manager, Google analytics and/ or other commonly used paid advertising platforms
• High School Diploma or its equivalency (BA/BS Degree Preferred) - Business, Marketing or Communications
• Prior experience with CRM, marketing automation, and ticketing platforms
• Proficiency with Microsoft Excel with the ability to learn required business systems
• Experience building queries and manipulating data
• Knowledge or experience of sports industry is a plus
• Proven ability to communicate professionally and coordinate with multiple departments

Pay Scale: $65,000 - $81,880

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.