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Junior Data Strategist Jobs
Company | Open Influence |
Address | Los Angeles Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-06-30 |
Posted at | 11 months ago |
Do you catch yourself thinking of how to quantify what you see happening on social media? Do you find yourself quoting TikToks more often than you’d comfortably admit? Do you see great brand + creator collabs and think “I wish I had thought of that…” ? Our team of influencer marketing experts is growing, and we’re looking for people who not only understand the social media landscape but live and breathe on the cutting edge of it.
At Open Influence, we have the privilege of working with some of the world’s top brands, such as Amazon, Disney, Coca-Cola, T-Mobile, Netflix, L’Oreal. Our recipe for success brings data, innovation, and creativity to every brand strategy and creator collaboration. From kickoff to merchandising performance, the campaigns are powered by our best-in-class creative team. That’s where you come in…
We won’t bury the lead: success in this role requires a creative “free-range” mindset, paired with a deep understanding of the ever-evolving world of creators and social media. We combine our passion for culture with an infectious commitment to driving meaningful results for our clients. Sure, every agency will have a ‘work hard, play harder’ environment. Our approach is: work smarter, play better.
A job description won’t do Open Influence’s company culture justice, but we’ll give you a snapshot in a few bullets.
- We recognize and celebrate each other’s wins, and pick each other up when we stumble (which, spoiler alert: we all do).
- We understand that culture starts at the top. Our management team has an ‘‘open door’ policy at all times, and actively creates safe, inclusive spaces to connect, share, and strategize.
- We aren’t afraid to look in the mirror. We continually learn, grow, and improve what we do and how we do it.
- Dog-friendly offices. No explanation is needed.
- Plus, a bunch of other perks like a professional development stipend, Summer (+ ‘No Meeting’) Fridays, phone bill reimbursement, full benefits, and more.
Responsibilities
Work with the Head of Strategy to develop and build out the data strategy strengths of Open Influence.
Overarching roles and responsibilities:
- Develop a KPI POV and framework, along with key benchmarks across Open Influence campaigns, clients, and the creator/influencer marketing industry
- Develop creative strategy and briefs rooted in data to inspire and support creative campaigns, their ideas, and tactical recommendations (such as platforms, features, etc)
- Conduct primary social listening using a variety of tools and scrappy methodology
- Support automation of data sourcing and compilation to allow for time to be betters pent on analysis
- Advance A/B testing programs for our own offerings and client marketing
- Create an insights library to host and make insights searchable
- Overhaul our data architecture, systems, processes, and offering
- Organize, pull and analyze data to transform it into actionable insights
- Aggregate data and create process, workstreams, listening tools, and best practices for Open Influence data
- Understand basic and or experienced with APIs, excel sheet data pulls, pivot tables, data visualization, CRM & SaaS.
- Create wrap reports, benchmark reports, industry reports, and data marketing pieces (articles, thought leadership pov’s, posts)
- Identify and share new data-supported trends, insights, and shifts
Additional roles and responsibilities:
- Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
- Ability to manage a high volume of work
- Work with the creative team to develop detailed, multi-platform influencer marketing campaign strategies for multiple client verticals
- Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/influencer-related trends
- Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
- Contribute insights that provide strategic context and elevate the Creative Team’s work
- Clearly communicate and defend the rationale behind the recommended strategy
Experience/Requirements
- Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
- Experience working with influencer-related concepts/strategies
- Understanding of the Influencer space, branded content, and the social/digital advertising landscape
- Comfortable navigating the nuances of working with a diverse portfolio of clients including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
- 1-2+ years in data strategy and appreciation for creative strategy in creative strategy, influencer marketing, social media, or other related creative fields
- Time management skills
- Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
- Google Slides, Powerpoint, and/or Keynote literacy
- Understand the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
- Ability to flex strategic thinking at different altitudes from granular data and tactical points to macro insights and observations
** Please provide access to your online portfolio or work samples with your resume submission for consideration.**
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