Digital Marketing Manager Jobs

On The Go Hosiery is a National leading manufacturer and distributor of Tights, Leggings, Athletic Socks, and related Hosiery and Apparel products. We are seeking a Digital Marketing Manager to manage Digital Marketing and Digital Content. The ideal candidate will have a proven track record of success in key areas of digital marketing (e.g. SEO, social media, content marketing, email marketing, PPC and SEM), and experience with industry tools for web content creation & analytics, email marketing and social posting.

Educational requirements:

Bachelor's degree in marketing, mass communications, public relations or related field

Skills and experience:

• Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines, and deliver high quality work on budget
• Working knowledge of technical language, software capabilities, graphic design, web development process, and brand storytelling across digital platforms
• 3-5 years experience in digital marketing with Consumer Packaged Goods or Apparel Brands.
• Strong verbal and written communication skills (especially in digital media); Experience developing and translating content for both onsite as well as social media along with demonstrated experience in SEM and SEO
• Project management experience with great attention to detail, ability to manage project timelines, and complex workflow management
• Proficient in MS Office Suite, Adobe Creative Cloud, Salesforce Marketing Cloud, and Salesforce Commerce Cloud
• Strong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic tools
• Strong understanding of integrated digital marketing techniques (email campaigns, social media, search) and knowledge of major social media channels and social media tools
• Preferred knowledge of Affiliate Marketing Platforms, SMS Marketing, and Wunderkind
• Basic to intermediate HTML skill
• Ability to collaborate and effectively communicate with various types of internal and external partners (e.g. creative, technical, and analytical roles)

Essential duties:

• Work with Brand Leadership Team to develop multi-channel digital media campaigns based on strategic plans
• Research, recommend and execute influencer engagement activities
• Analysis of websites and social activities of competitive web sites
• Ensure that brand voice/standards and technical quality is upheld throughout the project management process
• Manage digital media assets
• Competitive Analysis
• Manage On The Go Hosiery’s current eCommerce platform, including enhancements, bug fixes, and integrations with third-party software and systems
• Write content for digital media, understanding how to adjust writing style based on channel and audience
• Strategy Assessment of user-interface and features implemented by competitive companies or companies with similar target audiences
• Measure and report on digital activity and ROI
• Lead all digital marketing, strategy and execution of digital marketing plans
• Contribute to creative and development processes by recommending new technologies and creating efficiencies
• Communicate status of projects to internal team and external partners on a regular basis
• Project Management

Work Schedule / Environment

On The Go Hosiery’s corporate offices are located in Brookhaven, Ga. Up to 40% work from home opportunities will be available after initial 30 day training/acclimation period. (In office requirement of 3 days /week)

Please submit resume through Linked and email at [email protected]