Head Of Creative Strategy And Production (Fully Remote)

• Tier 11 is a Digital Marketing Agency -
• This role is W2 - full-time employee (non contractor)
• This role is fully remote and must be able to work USA hours (PST/CST/EST).
• Note: Below are some important considerations before reading on (we want to make the best use of your time)
• We are looking for someone with a strong background/experience in Digital Marketing at a marketing agency

With that out the way lets go!

At Tier 11, you can expect:

• Tier Manifesto:
• Opportunities for professional growth and development, tailored to your unique passions, strengths, and talents, so you can advance as quickly and as far as you're driven.
• To learn more about our culture and what it's like to work at Tier 11, check out our Glassdoor reviews and the Tier Manifesto:
• A competitive compensation package, reflecting your value to our organization, along with flexible remote work arrangements.
• The chance to contribute to the ongoing expansion of our global presence, managing over $100M in ad spend every year across multiple media channels, and helping scale brands in over 50 businesses across dozens of industries.
• Glassdoor Reviews:
• A diverse, inclusive, and supportive work culture, with teammates spanning six continents and coming from various backgrounds, such as nursing, forensic science, psychology, and military strategy.

Why You Should Apply for the Head of Creative Strategy and Production (HCSP) Role at Tier 11…

Having spent 13 years in the business, Tier 11 has bold aspirations of establishing itself as a world-leading digital marketing agency. Envision yourself working alongside an accomplished, international team of over 60 professionals, in a company that values and nurtures talent from within. A culture where egos are checked at the door, and everyone collaborates towards mutual success, all while tackling complex online marketing challenges with some of the industry's brightest minds. Managing $100 million in ad spend each year, we're already a formidable presence, our extensive reach is further bolstered by our popular Perpetual Traffic podcast, which boasts over nine million downloads and ranks among the top 0.5% of all podcasts globally.

What is the HCSP?

The Head of Creative Strategy and Production (HCSP) is a leadership role at the intersection of creativity, strategy, and management within Tier 11. Translating clients' business and channel goals into actionable strategies, the HCSP drives measurable performance and oversees the day-to-day operations of the creative team. This role exists to bridge the gap between media teams and the creative department, fostering alignment and synergy that accurately connects to the client's business and channel goals. The HCSP is instrumental in shaping and refining our data-based approaches to drive performance towards these goals.

What You'll Do:

• Strategic Planning and Execution: Develop and oversee the execution of Tier 11's creative strategy, aligning objectives and developing plans to achieve team objectives.
• Performance Reporting and Analysis: Regularly report on the team's performance, using data and analytics to drive continuous improvement.
• Risk Management and Compliance: Identify and assess potential risks, ensuring compliance with legal, regulatory, and company policies.
• Accountability and Performance Management: Ensure individual and collective targets are met, holding team members responsible for their results.
• Talent Development and Management: Identify, recruit, and retain top talent, providing ongoing coaching and professional development.
• Process Development and Improvement: Regularly review and identify opportunities to streamline operations and enhance productivity.
• Leadership and Management: Provide leadership to the creative team, set clear goals, manage performance, resolve conflicts, and coach team members.
• Communication and Collaboration: Serve as a key liaison between the creative team and other departments, fostering collaboration and alignment.
• Resource & Revenue Management: Manage the creative team budget, handle revenue forecasting, tracking, and billing oversight for creative projects.
• Innovation and Continuous Improvement: Encourage a culture of innovation and continuous improvement within the team.

Who You Are:

• A visionary leader striving to integrate creativity and strategy to drive business growth.
• Passionate about building a high-performing team, fostering a positive work environment, driving growth and profitability, and promoting diversity, equity, and inclusion.
• Focused on growth and innovation, empowering people, client success, sustainable business growth, and quality in delivery.
• Committed to achieving creative excellence, data-driven creativity, collaboration, and synergy.

Required Behaviours to Excel:

• Culture of Excellence: Approach every project with the intent to deliver best-in-class quality, fostering a standard of excellence.
• Data-Driven Culture: Utilize data in decision-making, making it a key component in creative strategies.
• Proactive: Anticipate and act on opportunities and challenges, instilling a sense of proactivity in the team.
• Respect and Inclusion: Value diversity and inclusion, creating an environment where different perspectives are leveraged for success.
• Effective Delegator: Delegate tasks responsibly, empowering employees to take ownership and make decisions within their expertise.
• Innovatitive: Encourage innovation and creativity, staying abreast of industry trends and welcoming innovative ideas.
• Growth-Oriented: Inspire continuous learning, embracing challenges, and viewing failures as opportunities for improvement.
• Collaborative: Promote open communication, shared goals, and mutual respect, valuing everyone's input.
• The Mentor and Coach: Provide guidance and support, creating opportunities for peer-to-peer mentoring and knowledge sharing.
• Accountable: Foster ownership of work and results, setting clear expectations, and recognizing good performance.

Your Day-to-Day:

• Allocate internal resources effectively.
• Guarantee the creation and execution of testing and growth strategy plans.
• Advocate the agency’s vision of scalable iterations in creative testing.
• Handle revenue forecasting, tracking, and billing oversight for creative projects.
• Oversee, mentor, and evaluate team members.
• Collaborate with Client Services and Sales teams on new business opportunities.
• Monitor and track team utilization and efficiency.
• Manage the approval of creative projects, including prioritizing briefs, SOWs, timeline development, and process flows.
• Strategic Planning and Execution:
• Direct a team of creative strategists, producers, and designers.
• Supervise the accuracy and methodology of the creative testing process.
• Collaborate with Executive leadership to establish and execute growth goals.
• Team Leadership and Management:
• Serve as the spokesperson for the creative team and main point of contact with cross-functional leadership.
• Oversee the creative team budget and balance team resources and client investment.
• Create and support thought leadership for agency marketing purposes.
• Financial Management:
• Design and execute growth strategies within key marketing channels.
• Operational Oversight and Process Improvement:
• Project and Resource Management:
• Manage the day-to-day operations of the Creative team.
• Continuously refine processes through improved workflows and strategic optimizations.

Closing Thoughts:

At Tier 11, we believe in fostering a dynamic remote working environment where our talented team doesn't just contribute but truly thrives. We value creativity, innovation, collaboration, and a focus on achieving our vision and goals. If you're a creative visionary who's passionate about leading a team to success, we'd love to hear from you. Join us in shaping the future of digital marketing and be part of a team that values transparency, collaboration, and alignment with our overarching vision and values.

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