Graphic Designer And Social Media Manager

This creative position goes above and beyond to wow and engage Popbar customers and fans with amazing brand visuals. Responsibilities include, but are not limited to creating content for socials and managing social calendars, working with other like-minded brands on collaborations, creating high-quality marketing content for print and digital needs, managing the company’s visual database, leading communication with franchisees/suppliers/other brands on all things design, and overseeing special projects relating to content and merchandise. A successful creative is driven to elevate the Popbar brand through outstanding visual content and always seeks to identify new opportunities to spread the word about our delicious treats.

Design/Content

• Leads communication with franchisees relating to design and content; Follows protocols for approval of all design requests
• Assists with events, store openings, marketing activations, administrative tasks, and operations as needed
• Manages design and photography database on Google Drive; Maintains organizational structure, and shares files as needed
• Manages social calendars
• Creates and edits relevant, original, high-quality, engaging marketing content for Popbar and affiliated brands, including print and digital assets (signage, flyers, website, ads, menu boards, etc)
• Manages brand merchandise, packaging, and printing projects, samples, proposals, and orders; Leads communication with suppliers and researches new suppliers as needed
• Oversees office supply inventory; Manages, organizes inventory and orders supplies as needed
• Supports photography initiatives; Assists with photo selection and leads editing/retouching process to improve image quality
• Supports launch and maintenance of digital touchpoints to ensure brand standards ( www.pop-bar.com, and others)
• Supports critique and analysis of current brand/s and brand materials; Suggests ideas for improvement
• Maintains technical knowledge of design, design software, and best practices; Studies competition and industry trends; Conducts market research and shares findings with team

Marketing/ Social Media / Advertising

• Assists with various special projects including collaborations, activations, and other marketing initiatives
• Conduct SEO/keyword research and comprehensive competitor analysis to drive optimization for new and existing content and advertisements
• Leads photoshoots and manages photography according to company Marketing calendar; Captures relevant, on-brand, high-quality images
• Studies competition and food trends; Conducts market research and shares findings with the team
• Manages social media channels: Curates content, schedules and publishes posts, manages user engagement and page details; Monitors and shares metrics with team
• Writes press releases and branded messaging for media outreach; manages contact and relations with media/bloggers/influencers, and leads community-building efforts

Qualities we're looking for:

• Entrepreneurial, creative, solution-oriented with great judgment
• Highly focused, results-driven, works with a sense of urgency
• Team player, excited to be part of the team
• Enjoys challenges, can be trusted to work autonomously, remains flexible in an ever-changing work environment
• Natural leader, always looking for ways to contribute to the business
• Personable and charming while professional and poised
• Has an authentic, genuine, desire to help
• Possesses a positive/can-do attitude, and a strong desire to grow, learn, achieve
• Attentive to detail, quality driven
• Excellent follow-through, impeccable execution of direction

Skills we're looking for:

• Leadership
• Basic computer, photography, social media, styling
• Customer service, relationship management
• Listening, ability to execute direction
• Communication (written and verbal)
• Organization, planning
• Ability to work in a fast-paced, ever-changing environment, and multi-task
• Problem-solving/analytical
• Time management
• Design (Photoshop, Illustrator, InDesign, etc)