Global Product Marketing Manager, Ads Interface

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The Business Center team is a significant part of the Ads Interface pillar. This team focuses on building solutions for self-serve tools that help advertisers manage their accounts, track campaign performance, and more.
As the Product Marketing Manager for TikTok's Business Center, you will use research and insights to develop product solutions, set the go-to-market strategy, and drive product adoption. You will partner cross-functionally with Product and Sales teams to identify solutions and establish the strategic direction for the future of our ads interface.
Responsibilities:
- Lead quantitative and/or qualitative inbound initiatives such as customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intel to represent the market and address market needs holistically with product teams
- Define go-to-market strategy and oversee execution and operation against the strategy; design and lead alpha/beta testings to capture early-stage insights for product innovation and fine-tuning
- Foster cross-functional relationships and collaboration to form product strategy, vision, and roadmap backed by market insights
- Support outbound efforts and sales activities to drive product adoption by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, etc.
Qualifications
- BA/BS degree
- 5+ years of experience in product marketing, product management, or product strategy within the advertising technology industry
- A storyteller with track record of consolidating information into customer-oriented communications
- Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders
- A fast learner and self-starter who gets to the point quickly with a good sense of judgment
- Analytical mind and good data skills; comfortable with spreadsheets
Preferred Qualifications:
- Experience using BI tools such as Tableau to identify patterns and insights
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].