Global Product Manager - Wound Care

About the role

The Global Product Manager for Wound Care will be involved in all aspects of creating and refining the franchise strategy for our Diabetic Foot Ulcer (DFU) business. This includes conceptualizing market development models as well as market evaluation, business case development and launch execution for Tenex Health DFU developed for our business. With full up and downstream responsibility, and opportunity to support a highly unique businesses, the ideal candidate should have an entrepreneurial spirit with an interest and aptitude for building new businesses.

Your responsibilities will include:

Develop Market and Customer Insights

• Leverages understanding of global competitive landscape, inclusive of product & commercial model assessment, to assess strategic fit with Trice Medical’s commercial (sales channel) capabilities.
• Utilizes multiple sources to identify gaps in the market and customers’ unmet needs.
• Possesses strong market modeling skills and can evaluate assumptions through sensitivity analysis
• Gathers and analyzes customer data to determine future offerings and marketing strategies.
• Leads market research efforts necessary to inform development and commercialization

Marketing Strategy (develop/execute) and Influences Product Development

• Leverages relevant marketing frameworks, and market and customer insights, to create winning commercial strategies including compelling value propositions, intuitive product demos, education programs, sales training curricula, and publication strategies.
• Recognizes changes in global healthcare delivery and creates innovative commercial offerings that meets the needs of multiple regions or can be tailored to regional needs
• Advises on high-level, complex solution development, architecture and management processes from concept ideation through development
• Contributes to development of 5-year global strategic plans by building a business case for the DFU market.
• Interacts with functional stakeholders in development of potential offerings and value proposition ideation, including cross divisional collaboration.
• Independently represents global marketing and franchise on one or more Product Development (PDP) teams simultaneously.
• Provides directional leadership on pricing strategy for DFU including subscription modeling, tiered pricing models and creative programs.
• Translates customers’ unmet need into concepts that enable sustainable competitive advantage.

Communication and Relationship Building

• Collaborates with Reimbursement team to develop and maximize impact of payer strategies
• Develops global relationships and builds credibility with key internal cross functional stakeholders.
• Is comfortable working with cross-functional teams and has experience in influencing others
• Works closely with the selling channel to respond to customer needs, ensure the business continues to meet revenue goals and creation of new collateral
• Leverages deep, established relationships with key opinion leaders (KOLs) to execute key franchise & business initiatives. Regularly connects to drive education, market adoption and innovation of Trice products.

What we’re looking for in you:

• Previous Wound Management experience preferred
• Ideal candidate has experience in domestic surgery center market and/or key international markets
• Prior experience in upstream and/or downstream marketing. Ideal candidate has both.
• May have experience with developing economic arguments to influence purchasing decisions in hospitals, surgery centers.
• Domestic and global travel up to 40%
• Bachelor’s degree required. Master’s preferred
• Experience managing products that are medically/clinically oriented
• 5+ years of product experience required

• Submit a resume or for more info, contact: Steve Strohbusch, Executive Director, Global Marketing, [email protected]