General Manager Jobs

Scope and Responsibility:

Primary Responsibilities:

• Market share (WI)

• Financial goals - maximize revenue and profitability of the store and Boat Sales

• New business development i.e. Service, Parts, Pro Shop, Boat Club, etc.

• Customer service / customer experience

• Manage boat (new and used) and trailer inventory, working with Sales Mgr at main store

Lead and manage team:

• Lead and manage team to achieve optimum performance

• Implement established company’s processes, procedures, and policy and ensure all team members are following

• Ensure all aspects of employee development are administered with regard to recruitment, selection, orientation and training (i.e., schedule, interview, hire, train, coach, and motivate)

• Hold weekly staff meetings to ensure high levels of communication and coordination

• Develop and execute plans, policies, and procedures for training programs

• Conduct performance evaluations for all staff (minimum annually)

• Ensure that all employees project a positive company image at all times

• Review commissions with Sales staff regularly to be sure all salespeople are paid accurately & timely

• Manage any/all employee conflicts – be firm but fair with your decisions.

• Properly document employee behavior that may result in corrective action

• Create and manage performance improvement plans (PIPs) for employees that are underperforming

• Ensure high levels of communication between all other depts./locations

• Work to maximize the CRM to increase efficiencies and effectiveness of the Sale process and inventory/customer management

• Become knowledgeable in DockMaster for POS, customer information, inventory, and service

Market share:

• Meet or exceed market share goals in selling territory – goal to be #1 in every county in our territory

• Use data analysis to identify market opportunities & new markets

• Develop, implement & execute plans targeting market opportunities

• Measure results & make changes as necessary

Financial Goals:

• Drive financial success of the store. Proactively seek ways to improve profitability by increasing revenue, increasing GM%, and controlling expenses

• Work with the GM to set annual financial and market share goals for the store

• Set individual and department goals and objectives

• Monitor weekly sales records against sales goals

• Review the sales performance of each salesperson against established goals

• Use the CRM to hold sales staff accountable to daily action plans

• Ensure that proper sales techniques are being demonstrated by entire sales staff

• Develop and implement boat pricing strategies, working with Sales Mgr at main location

• Monitor, measure and change, as necessary, boat pricing strategies

• Review used boat pricing at weekly meetings, w/ Sales Mgr at main location, to analyze all data (interest, hits on websites, calls, showings, etc). Adjust pricing based on this data. Contact customer if consignment.

• Ensure a consistent and all-inclusive finance and insurance process is administered for each sale

• Establish annual F&I goals and ensure goals are being met

• Understand, monitor, and manage all facets of the store budget

• Ensure store expenses are at or below budget

New Business Development:

• Lead the development and growth of new revenue centers at the store i.e. Service, Parts, Pro Shop, Boat Club, etc.

• Recruit, hire, train, and manage new team members to help grow and develop these revenue centers

• Implement established company’s processes, from main location, in each revenue center. Work with dept. Mgrs from main location

• Scale the staffing for each revenue center as they grow

• Achieve financial goals and objectives for each revenue center

Customer Relations:

• Deliver exceptional customer service to all company’s customers

• Develop and implement customer care processes

• Ensure that the highest levels of customer care are demonstrated by every team member

• Strive to always exceed the customer’s expectations

• Ensure that customer inconveniences, complaints and misunderstandings are dealt with fairly and quickly

• Handle customer complaints that demand management’s attention

• Conduct all business in accordance with the company’s Mission and Values Statement

• Maintain high levels of CSI (customer satisfaction index) with all boat brands. Achieve company CSI goals.

Boat Inventory:

• Manage boat/trailer inventory – both new & used, working with Sales Mgr at main location

• Project inventory needs based on projected sales goals

• Manage inventory boat movement, working with Sale Mgr at main location

• Track all inventory after sale – boat readied for delivery to customer

• Maintain all boats to look clean & sharp for showings

• Fix any/all damage found on new inventory

General:

• Maintain a high level of dealership cleanliness in all areas

• Hold team members accountable for the cleanliness in their respective areas

• Ensure that the store is always presented in an organized and professional manner

• Boat shows and customer appreciation events:

• Lead, plan, execute, and measure results of all boat shows and customer appreciation events in the territory. Work with Sale Mgr on Chicago Boat Show.

Skills and Abilities:

• Experience leading high performing teams and managing others

• Entrepreneurial spirit, leading with an ownership mentality

• Good at creating and enforcing process and policy

• Results driven – good at setting and hitting goals

• Competitive – wants to win

• Driven to take care of our customers and team members at a high level

• Self-starter with ability to work independently under pressure and react quickly to changing priorities

• Demonstrate trustworthiness and professionalism with all team members and customers

• Clear communication skills

• Positive attitude and willing to have some fun with a passion for the marine business

• Strong computer skills – Microsoft Office, Google sheets

• Dockmaster experience preferred

• Salesforce experience preferred

• 5+ years of sales experience

• 5+ years of demonstrated leadership experience

• BA in Management preferred