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Company | King's Hawaiian |
Address | California, United States |
Employment type | PART_TIME |
Salary | |
Category | Food and Beverage Manufacturing |
Expires | 2023-08-14 |
Posted at | 9 months ago |
Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!
- Steward the brand, ensuring that all creative collateral and copywriting is consistent with the brand and delivers an engaging, cohesive brand experience across all consumer touchpoints;
- Understand and demonstrate (and in some cases help augment) overall brand creative design so that it can be applied to various assets;
- Work with the Director of Marketing, Associate Brand Manager, and omnichannel team to design and implement branded content for digital, website, e-mail, social media, and print;
- Work with Associate Brand Manager to develop simple copywriting for organic social media and other digital media assets for non-tentpole campaigns;
- Photo and basic video editing;
- Lead product and lifestyle photo shoots for digital advertising campaigns, e-commerce needs, and innovation projects;
- Concept and implement creative for organic social media (including, but not limited to graphic design and animation/illustration), other digital media assets (such as email, landing pages, banners, and graphics), and print collateral (for example event/tradeshow collateral, merchandise, POS, and sales sheets);
- Build additional assets as needed for other departments within the company (presentation decks, infographics, etc.).
- Follow and maintain brand guidelines so all assets have the desired look and feel;
- Develop packaging designs and mockups. Build 3D product renders from artwork mechanicals and/or photographed product; and
- Experience in crafting creative native to digital (social media, ecommerce, e-mail);
- Bachelor's degree in digital design, graphic design, or graphic communication;
- High proficiency in Adobe Creative Suite (Illustrator, InDesign, and Photoshop) and PowerPoint;
- Able to keep up with a fast-paced work environment.
- Ability to communicate successfully across all levels; and
- Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design;
- 2-3 years of graphic design experience, including packaging design, collateral, POS, trade marketing, and merchandise;
- Excellent design judgment with a strong understanding of print processes, dielines, typography, layout, messaging hierarchy, and color theory;
- Food photography skills are a plus;
- Strong copywriting skills are a plus;
- Experience with email and web design; and
- Proficient in video editing;
- Animation experience is a plus;
- Experience designing product packaging, developing artwork mechanicals, and converting artwork mechanicals into 3D product renders.
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