Director Of Video & Visual Design (Based In Minnesota)

Director of Video & Visual Design

Classification: Exempt

Date: May 2023

About Us

As a Fortune 50 company with more than 400,000 team members worldwide, Target is a fast-growing American retailer. With an iconic brand and a pacesetting strategy, we are also known for our distinctive culture that empowers all team members to care, grow and win together. We succeed by taking care of our guests, communities and each other and by delivering on our purpose: to help all families discover the joy of everyday life.

The Enterprise Communications team builds confidence, pride and advocacy for Target, connecting and counseling companywide to move our $100-billion business forward. Using our wide-reaching access and influence, we shape Target’s culture and protect and strengthen its reputation, and we help to drive traffic, sales and guest loyalty.

We’re looking for bold communicators and relationship-focused pros who think strategically and creatively, and are committed to excellent execution and top-quality storytelling for all stakeholders. Comprised of everything from public relations, internal editorial, and experiential and multimedia production, to executive communication and crisis management, Enterprise Communications offers a world-class canvas for communicators to serve Target’s millions of stakeholders.

The Director of Video & Visual Design is responsible for setting the strategy for the Enterprise Communications Creative department, which includes leading a team that will be responsible for the creation of original video content distributed both internally and externally across Target’s owned channels and at key company meetings, oversight of all graphic design projects as well as managing the creative process for platform redesigns, including corporate website design, newsletter design and digital hub/microsite creation.

• Oversee projects from concept to completion, including location scouting, casting, script-writing, graphics, animation, VO needs, editing and translation, ensuring top quality production value and editing for each project.
• Oversee creative process for all visual projects including digital platform redesigns, the creation of standalone digital hubs and microsites and style guides.
• Identify external events and key reputational activations as needed for the company to capture original video footage, interviews, and b-roll.
• Oversee shoots and liaise with internal and external talent, such as influencers, team members and company executives.
• Recommend and implement updates and improvements to video technology, animation and graphic trends.
• As Director of Video & Visual Design, you would be responsible for collaborating with the Vice President, Editorial and Platform Directors, Director of Meeting Planning, Content Strategists and creative COEs to create assets consistent with Target’s best practices for video and visual ideation, creation, and approval workflow.
• Manage in-house creative team, including video and graphic designers, as well as agency and freelance resources to effectively drive creative production for key external activations and internal company meetings.
• Leverage relationships with top production partners/agencies to recommend video, photography and design partners for projects ranging from short- and long-form video to successful animated and illustrated assets, photo shoots and visual redesigns of key digital platforms among others.
• Lead all aspects of the video production process, including managing agency resources, freelance support and production calendars to ensure successful on-budget and on-time video creation, in partnership with the Content Planner.
• Lead team to proactively pitch original video concepts and series ideas that bolster Target’s reputation and reach key audiences across a variety of channels.
• Oversee video content reviews with key stakeholders, including business, content and executive strategists, among others.

About you:

• Have working knowledge of social platforms and are able to adapt content style per platform
• Strong collaboration, negotiation and conflict resolution skills are required
• Must demonstrate strong and fluent editorial techniques through proper timing, pacing, organization, and asset management within a given timeline
• Proficiency in Adobe Premiere, Adobe Media Encoder, Adobe After Effects and Final Cut Pro is required with proven knowledge of motion graphics and color-grading
• Significant experience building teams and managing people.
• Experience working in a highly matrixed environment is preferred.
• Working knowledge of lighting & techniques for both studio and field productions
• Strong experience with different styles of video creation—ranging from short social explainer videos to documentary style series—and the ability to work with internal and external teams to create them.
• Proven knowledge of digital media and content landscape is required
• A minimum of a Bachelor’s Degree is required.
• Prior experience in a fast-paced, dynamic, highly creative, and collaborative environment is required
• Minimum of 8-10 years of experience as a team leader with a demonstrated track record in creative execution and performance
• Ability to manage multiple projects with quick deadlines
• May require domestic or international travel throughout the year
• Strong business acumen, with deep understanding of how to achieve objectives while meeting brand standards
• Previous experience working independently and overseeing shoots with C-suite and other talent is required

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.