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Director Of User Experience

Company

Lincoln Institute of Land Policy

Address , Cambridge, 02138, Ma
Employment type FULL_TIME
Salary $165,000 - $170,000 a year
Expires 2023-06-08
Posted at 1 year ago
Job Description
Our Mission
The Lincoln Institute of Land Policy seeks to improve quality of life through the effective use, taxation, and stewardship of land. A nonprofit private operating foundation whose origins date to 1946, the Lincoln Institute researches and recommends creative approaches to land as a solution to economic, social, and environmental challenges. Through education, training, publications, and events, we integrate theory and practice to inform public policy decisions worldwide. With locations in Cambridge, Massachusetts; Washington, DC; Phoenix; and Beijing, we organize our work around six goals: low-carbon, climate-resilient communities and regions; efficient and equitable tax systems; reduced poverty and spatial inequality; fiscally healthy communities and regions; sustainably managed land and water resources; and functional land markets and reduced informality.

Publications, Communications, and Learning Design
The Publications, Communications, and Learning Design (PCLD) department advances the Lincoln Institute’s mission through two streams of activity: the creation of content products, produced by the Publications and Learning Design teams; and digital experience and communications activities to support product discovery and dissemination, audience development, digital marketing, and stewardship of the Lincoln Institute brand, led by the Communications and User Experience teams.
Position Overview
The institute seeks a Director of User Experience to develop and manage the web and digital user experience and direct all digital strategy to increase online engagement, product demand, and audience growth.
The Director of User Experience will be responsible for conducting user research, improving user engagement, and increasing website and email performance. The ideal candidate should be able to work closely with communications, instructional design, and editorial teams, and have a deep understanding of web development technologies and tools. The candidate will work with the internal and contracted teams to implement best practices for web design (UI/UX) experience and accessibility, as well as content management and architecture, email campaign management, and CRM management.
This is a full-time position (37.5-hour work week) based out of the Institute’s Cambridge, MA, office, COVID permitting. The candidate will report to the Vice President of Publications, Communications and Learning Design. No travel required.

What You’ll Do

  • Develop and maintain relationships with external vendors and contractors to ensure the delivery of high-quality web development services.
  • Stay up to date with the latest web development technologies and tools and email marketing trends, and use this knowledge to guide the development and implementation of new user experience.
  • Act as the (or co-) project manager on projects related to any of Lincoln Institute’s websites or website integrations, assuring all new projects adhere to universal web standards and also the web standards of the Institute, including best practices for content structure, navigation, accessibility, responsive design, mobile experience, SEO, and privacy.
  • Coordinate with stakeholders to ensure that all digital platforms provide the content and functionality that meet the business needs of the Institute.
  • Manage a team of three digital systems and data managers responsible for executing website design, web analytics, content management system, and Drupal, WordPress, Salesforce, and Pardot email campaign management.
  • Lead a cross-departmental Marketing Technology Governance committee that oversees strategic direction and usage of the Institute’s marketing technology stack as a tool for communication and dissemination of resources.
  • Develop and manage budgets, timelines, and resources to ensure the successful delivery of user experience projects.
  • Manage and optimize the Drupal, Salesforce, and Pardot platform tools to improve content discovery and engagement, web traffic, SEO performance, lead generation, and audience engagement.
  • Work closely with executive, editorial, and program teams to understand user needs and develop strategies to improve user engagement, content discovery and uptake, and audience growth, while reinforcing brand and consistency of messaging.
  • Conduct user research to identify user needs and preferences, and use this information to guide website strategy and email marketing strategies, working in partnership with the Director of Communications.

What You’ll Need

  • Strong project management skills, with the ability to manage budgets, timelines, and resources to ensure the successful delivery of user experience projects.
  • In-depth understanding of best practices for content structure, accessibility, responsive design, mobile experience, SEO, and privacy. Ability to adapt to changing business needs and priorities, and develop creative solutions to complex problems. Proven ability to navigate ambiguity, be a strong self-starter, and generate ideas to solve problems. This position requires flexibility and the ability to thrive in an evolving environment.
  • Excellent communication and collaboration skills, with the ability to work closely with executive, communications, and editorial teams to understand user needs and develop user experience strategies.
  • 3+ years of experience managing a team of internal or contracted web developers or user experience designers.
  • High integrity and alignment with the Institute’s mission and values, including a commitment to diversity and equity.
  • In-depth experience with user research methodologies, including surveys, usability testing, focus groups, and competitive analysis and experience in transforming that research in personas, user journeys, and navigation to support content discovery.
  • Bachelor’s or Master’s degree in Computer Science, Human-Computer Interaction, Web Design and Development, Digital Marketing, Digital Publishing, Journalism, or a related field with commensurate UX experience.
  • Strong analytical skills and experience with analytics and content tools, including Google Analytics.
  • Strong understanding of prototyping and wire framing; web development technologies and tools, including HTML, CSS, JavaScript, and responsive design, are helpful but not required.
  • 7+ years of experience in web development, user experience design, or a related field preferably in a marketing or creative organization such as educational technology, publishing/media, advertising, design, public relations, or a similar environment).
  • Preferred experience with Drupal, WordPress, Salesforce, and Pardot platforms, and ability to manage and optimize these platforms.
Compensation Overview
The salary market range for this role is $165K - $170K depending on level of education and years of experience.
Our Benefits
Benefits highlights include but are not limited to (a) 3x employer contribution towards retirement matching your employee contribution up to 15%, (b) health insurance, (c) dental insurance, (d) vision insurance, (e) 100% reimbursement of the health care deductible through a health reimbursement account, (f) short-term disability coverage, (g) long term disability coverage, (h) paid parental leave, (i) voluntary insurances such as accident insurance, (j) health care flexible spending, (k) dependent care flexible spending, (l) paid time off for holidays, vacation, personal, sick, bereavement, and jury duty, (m) office closure between December 24 – Jan 1 each calendar year, (n) flexible schedule and option for a compressed 4 day workweek, (o) tuition and staff development reimbursement, (p) pet insurance, and (q) Employee Assistance Program.

Our Values
We support a culture of forthright feedback, initiative, cooperation and teamwork, diversity, equity, and inclusion, and accepting responsibility.

Equal Opportunity Employer
The Lincoln Institute of Land Policy is dedicated to creating an inclusive work environment and is proud to be an equal opportunity employer. Individuals seeking employment at the Lincoln Institute of Land Policy are considered without regards to race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), ancestry, citizenship status, gender identity or expression, genetic information, marital or domestic/civil partnership status, physical or mental disability, sexual orientation, veteran status, or any other characteristic protected by law.